Facebook 广告系统的野心,发展趋势猜想。
其实删差评的方法都在这里:http://www.amazon.com/review-guidelines
首先差评中的feedback,一般你只要在后台request removal基本上系统都可以直接帮你删掉,因为大多数的feedback是关于产品的一些问题,亚马逊系统很快就能够识别删除掉。
如果第一次没删除掉,你再重新开这个case,理由随便说说,客服也很快就删除掉了。
现在的删差评的技术手段,基本都是用大量的买家号report abuse你的这一条差评,然后被亚马逊机器识别移除掉,但是买家号资质高的,review权重高的,review存活时间越久的,难度系数越大。
然后再者就是在差评链接中comment 中大量插入URL,让机器识别这一条review异常,自动移除。
以下是圈内实操型亚马逊运营大神分享在自媒体的自身真实案例:
1,首先通过后台正常开case填写:
ASIN or ISBN of the product:
Title of the review:
The name of the reviewer:
The date of the review as it appears on our website:
The direct link to the review /post (click the 'Comments' link after the review, and copy/paste the URL that displays in your web browser:
Required action:
收到第一篇官方回复如下:
基本上很多次这样去开case都是收到这样的官方模板回复,这一次因为是被竞争对手用小号搞,所以必须移除掉,以儆效尤!
然后亚马逊邮件后的调查,全部写了no,然后把要移除review的内容又重新弄上去。十分钟后收到如下回复:
Hello,
We'd be happy to research the situation with the review you are reporting, but unfortunately I couldn't find the review based on the information in your message.
关于这句话的理解:please send us direct links to the reviews by clicking the "Comments" link after the review, and copy/pasting the URL that displays in your web browser.
客服要我先点击cooments,然后再把URL开case过去,因为客服没找到我的差评链接。
因为英语太差,但是误打误撞;
在那个差评的comments中把差评的URL评论上去,然后再去开了新的case,过一会就差评删除掉了,其实差评移除掉不是因为review评论了URL的原因,,但是思路是对的
首先关于差评的技术手段去移除,不太建议,既然他的初衷是通过亚马逊机器人识别到异常行动然后机器人自动移除,亚马逊是一个很牛毕的数据公司,你大量的通过这样的方式去操作,系统记录肯定会越来越多的
然后关于开case移除,如果模板自动回复,那么你就给差评,引起人工的注意
同时也从其他入口开了case,其他入口的客服回复如下:
Hello from Amazon Selling Partner Support,
I understand that your concern is regarding review removal and account deletion. Please do not worry I will surely help you in this regard.
First of all I appreciate the time taken by you to letting us know about it. This shows your commitment towards customer Service.
Please be informed that I have personally filled your Review Removal form and have forwarded your contact to the team that owns Customer Reviews.
Please note that the team that owns this feature doesn't use the case system. So your case will appear closed in Seller Central.
This team will work on the review and review will remove from the detail page. If this team needs additional information to complete their investigation, they will reach out to you directly.
I hope the information I have provided proves helpful. If there is anything else we can do to make things easier for you and to salvage what has up to now been a valued relationship, please let us know.
We wish you all the best in all of your future online sales.
Have a great day!
To help us continually improve, we ask that you take a moment to complete our survey below to tell us about your experience with this specific interaction.
Were you satisfied with the support provided?
1、请大家仔细品味这一句话:Please note that the team that owns this feature doesn't use the case system. So your case will appear closed in Seller Central.
2、结合回复差评的邮件来自于community-help@amazon.com
3、http://www.amazon.com/review-guidelines
开case删除差评,这个移除权限是属于买家团队的,不是属于卖家支持的
feedback对于买家买家和亚马逊平台都没那么重要,所以feedback基本上很容易移除,
但是review,三方都很紧张这个东西,对待这个移除review和新增review都异常的重视,审核非常严格,所以不管好的review还是差的review对标的价值都非常高
关于如何人工或者机器把你的差评删除,请大家仔细去研究这个
URL:http://www.amazon.com/review-guidelines
Promotions and Commercial Solicitations
In order to preserve the integrity of Community content, content and activities consisting of advertising, promotion, or solicitation (whether direct or indirect) is not allowed, including:
Creating, modifying, or posting content regarding your (or your relative's, close friend's, business associate's, or employer's) products or services.
Creating, modifying, or posting content regarding your competitors' products or services.
Creating, modifying, or posting content in exchange for compensation of any kind (including free or discounted products, refunds, or reimbursements) or on behalf of anyone else.
Offering compensation or requesting compensation (including free or discounted products) in exchange for creating, modifying, or posting content.
Posting advertisements or solicitations, including URLs with referrer tags or affiliate codes.
Reporting Abuse
For some types of content, including Customer Reviews and Customer Answers, you can report possible violations of these Guidelines by clicking the "Report abuse" link near the content and entering the reason you believe it violates these Guidelines. If no "Report abuse" link is available, you may email community-help@amazon.com, specifying the location of the content and the reason you believe it violates these Guidelines. If you receive an offer for compensation of any kind (including free or discounted products, refunds, or reimbursements) in exchange for creating, modifying, or posting content in violation of these Guidelines, forward the offer, including contact information and Amazon listing, to community-help@amazon.com
如果自己尝试删除不了差评的,也可以扫描咨询删差评服务,全站点可以删,删除后付费!