避雷指南送上！90%的亚马逊卖家可能会触碰的平台红线
作者 | 小三姐姐 编辑 | 小二
来源丨闯盟跨境（ID：cmkj886）
亚马逊运营者，那你肯定知道如果不是大品牌，那么就很难通过一个店铺就把销售额吃的很高。大部分的小卖家都需要利用多账号来突破销售额，而多账号操作，细节上难免会兼顾不到。
运营多个账号、所做的操作越多，其账号被系统记录到的概率也就越高，其风险也就越大了，操作疏忽而导致账号被封是时常发生的事情。
那么账号被封的原因都有哪些，其实被封无非三个原因：绩效不过关、违反政策、严重侵权。
当我们被亚马逊移除销售权限时，亚马逊会给我们发一封信，信中会告诉我们：“ Why is this happening?”
一般亚马逊都会给到几个原因，而我们账号给移除销售权限的原因往往就是其中一个。
经常会有卖家在群里问我们：“我这个账号怎么给封了，谁能帮我看看是为啥”。
其实你翻译一下，对里面的几点原因进行自检，就知道什么情况了。
一般来说，你第一次给封，亚马逊都会给你个申诉的机会，让你提交一份POA来审核。所谓的POA就是改进计划，你向亚马逊认错并注明后续解决方案。
那么我们如何写一份合格的POA计划，其中有一个重点在于：越详细越好。
STEP ONE：说明来意
Dear xxx
I am a principal of(Your Store). I am writing to...我写信是为了...
Root Cause of the Issue: (问题的根本原因，在这一步承认你的错误，例如：)
We send follow-up e-mails to dissatisfied customers requesting the customer "reply to this e-mail directly"to resolve the issue, so as not to use Amazon's customer service
- Since we mistakenly were guiding them around the Amazon customer service team, we believe Amazon may have identified this as manipulation.
-However, these e-mails were not manipulating the customer for reviews but rather directing them to our store so we could resolve the situation as soon as possible....
STEP TWO：给出你可以立马执行的补救措施
We have implemented the following Corrective Measures to immediately correct our mistake:
-Retracted our statement offering discounts in exchange for reviews.
-Contacted customers who purchased our products from other e-commerce platforms to instruct them to only write reviews on the e-commerce platform where they purchased the product, providing a link to direct them to the appropriate venue to write a review...
STEP THREE：给出今后的预防措施
Preventative Measures:
-Reevaluated our entire business practice and implemented the following:
Hired additional staff to review Amazon’s policies on a routine basis to ensure we are in compliance with all of existing Amazon’s policies as well as future policies.
-Conduct weekly reviews of our business practices to ensure that the company is in full compliance with Amazon' s policies....
再说一下你今后的良好运营计划
-We retrained our customer service team to ensure the following:
o All customers receive a response within twenty-four-hours.
o We follow up after each purchase to provide all customers with complete product information to ensure they have no concerns regarding their purchase....
Looking forward to your reply
Sincere Wishes
(Your Store)
建议大家不要直接抄上面的话，虽然结构清晰，但是我故意把内容打乱了，建议大家也这样做。
亚马逊的客服一天要处理几百上千个case，如果客服一天读到了几百封一模一样的邮件会是什么感受。
其次大家可以时不时在语句中穿插一些有关你店铺之前良好表现的句子，基本这样一套POA计划下来，如果不过的话也只能认命了。
最后希望大家在运营店铺的时候都能用心思考，切勿马虎了事，生意上的事马虎不得，关注细节，细心做事，自然就可以安稳挣钱了。
（本文为闯盟原创作品，抄袭必究）
- END -
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现在扫码回复“ 加群 ”，拉你进群。
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