别人家的“爆款”~亚马逊品类排名TOP1的瑜伽裤长什么样

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2019-04-02 11:47:56

自从亚马逊更新了Review政策后，类似“可不可以发催评、索评”这样的疑问重复的频率比之前更高了。毕竟BQool卖家反馈软件是个帮助卖家发送亚马逊索评邮件邀请评论的自动化工具。有很多现有用户和想要使用的卖家心存疑虑，怕是都被亚马逊最新的评论规范吓坏了~

带着这个疑问，酷仔领着大家详细看下亚马逊的Review政策到底怎么说！

首先来看看最新亚马逊Prohibited seller activities and actions （卖家违规活动及行为）的邀请评论规范。

General Guidelines

（一般准则）

Misuse of ratings, feedback, or reviews:

（滥用商品评论、卖家反馈和评分）

Any attempt to manipulate ratings, feedback, or reviews is prohibited.

（任何操作商品评论、卖家反馈以及评分的行为都不被允许。）

Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.

You may request feedback from a buyer

很重要~特别讲三次

原文翻译：

「卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提交卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家邀请反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评论的奖励。」

Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.

原文翻译：

「商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竞争对手的商品撰写评论。此外，提供犒赏（包括免费或是折价的商品）来邀请评论不被许可。提供犒赏只邀请评论，或是只邀请评论也不被准许。卖家不行请求买家更改或是移除差评。」

简单明了还是看不懂，没关系！

酷仔把重点都划出来了！

带好小板凳，划重点！！！