跨境深一度︱Twitter全球电商报告:移动消费推动电商增长,节假日营销引发在线购物热潮

网商动力

（eceky.cn）实用跨境电商导航工具，致力打造集全球开店服务、！。

2019-03-01 07:48:34

自从亚马逊更新了Review 政策后，类似“可不可以发催评、索评”这样的疑问重复的频率比之前更高了。毕竟BQool卖家反馈软件是个帮助卖家邮件邀请评论的自动化工具。有很多现有用户和想要使用的卖家心存疑虑，怕是都被亚马逊最新的评论规范吓坏了~

带着这个疑问，酷仔领着大家详细看下亚马逊的Review政策到底怎么说！

首先来看看最新亚马逊Prohibited seller activities and actions （卖家违规活动及行为）的邀请评论规范。

General Guidelines

（一般准则）

Misuse of ratings, feedback, or reviews:

（滥用商品评论、卖家反馈和评分）

Any attempt to manipulate ratings, feedback, or reviews is prohibited.

（任何操作商品评论、卖家反馈以及评分的行为都不被允许。）

Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.

You may request feedback from a buyer

很重要~特别讲三次

原文翻译：

「卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提交卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家邀请反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评论的奖励。」

Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.

原文翻译：

「商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竞争对手的商品撰写评论。此外，提供犒赏（包括免费或是折价的商品）来邀请评论不被许可。提供犒赏只邀请评论，或是只邀请评论也不被准许。卖家不行请求买家更改或是移除差评。」

简单明了还是看不懂，没关系！

酷仔把重点都划出来了！

带好小板凳，划重点！！！