42429万,又一家出口家居品牌获上市公司投资!
最近,一位卖家被逼得忍无可忍更改主图祭奠跟卖者,并哀悼道:“各位跟卖者,一路好走啊!”
看了这张图,一股难以言表的悲愤与凄凉扑面而来,看到这张图,仿佛就能看到卖家朋友那充满着悲愤、怨恨、凄凉、无力的神情。在中国的文化里,给活人送花圈是极大的羞辱,但如果不是被逼到了极点,忍无可忍,我相信这位卖家朋友是不会这么做的。
旺季一到,各种牛鬼蛇神都跑出来蹭这波流量高峰季,想尽一切办法搞垮对手!说实话,现在的跟卖操作手段真的像“社会”,之前做跟卖的卖家大多是按照亚马逊规则正常出牌。
既然如此,为什么有跟卖存在?因为,亚马逊为了保证消费者能够以更低的价格获得更好的体验,所以平台规定:正规跟卖必须和平台已有listing一模一样。
其实要理解跟卖的意思很简单,必须保证你出售的产品和已有listing一模一样就是。不管是产品外观还是logo,包括型号。以苹果手机为例,如果是64GB内存的iphone7,你跟卖的也必须是64GB的iphone7,至于有没有苹果公司授权,其实不是最重要。(小派要提醒一下,明年起在亚马逊上跟卖苹果相关产品需要得到授权哦!)
举个简单的例子:这个是卖Iphone7 手机的listing,显示有179个跟卖者如图:
再看具体跟卖卖家截图,按规则出牌的卖家类似这样的跟卖,我手里有一款iphone7相同的手机,用了一个月,现在已Used(二手)的形式出售。
当然,买家收到货给出的差评也是在这个listing。
所以,尽管跟卖的风气越来越猖獗,但对做跟卖的卖家知道这么做很容易封号,目前还是心存警惕的。我总结了三封邮件,基本上可以赶走90%的跟卖卖家。
第一封:
Hi,
We noticedthat you are not authorized online retailer for XXXXbrandproducts and you have listed the particular item(s) ASIN:XXXXXXXXX, which is sold exclusively by XXXXauthorized retailers.
As you may be aware, the unauthorized selling of XXXXproducts is an illegal action that seriously infringes TrademarkLaw. As the Trademark owner we did not sell you, nor authorize youto sell, anyXXXX branded products. Also you are againstAmazon's policy.
We kindly request that you follow our instructions:
a) Remove your offers from all XXXX product pages onamazon.com within 24 hours, and do not list items on XXXX’sproduct pages in the future.
b) Send us confirmation after you have removed the previouslystated products and listings.If you don't comply with these demands, we'll have no choice but tofile an official claim with the amazon.com Seller PerformanceDepartment, which will seriously impact your Amazonperformance.
Here is a link of the product in question
https://www.amazon.com/dp/XXXXXXXXX
"We havereceived your U.S. Trademark Application and assigned serial number' 美国商标注册号 ' to your submission." An officialnotification to you!
备注:”XXXX” 品牌持有者
如果你没有注册商标,可以在USPTO上面找和你相似产品的注册商标,然后PS之后发给跟卖的人。
如果第一封过去,有些人没走。再来第二封:
Second time to warn you to remove yourlisting on XXXX’s product page!!!
Doyou know A-to-z Guarantee claims can cause a listing blocked oreven accounts to death...
最后把第一封邮件内容附在后面,这时候稍微珍惜自己账号的卖家,都会选择放弃跟卖。还有些死皮赖脸的,会选择不同的小号来跟卖,这时候需要你晚上起床抓跟卖账号了。
连续3-5天,可能会抓到他好几个不同的跟卖账号,也侧面说明这是一个有经验的跟卖卖家。
当你熬夜拿到他所有的跟卖账号,你直接可以发第三封邮件过去。
第三封:
Hello
We have observed your actions for several consecutive nights;
I have confirmed that you have the following Amazon stores
店铺1
店铺2
店铺3.。。。。。
If you don’t stop the infringement actions
We will think that you have multiple account operations and will complain to Amazon
当跟卖卖家知道你手里有他这么多店铺,都会停止跟卖。几乎不会因为有人因为跟卖,把自己所有账号搭进去。
以上3步骤是根据跟卖卖家的心理变化进行发邮件,你可以表现得更有理有据,这样会更有效果!
如果你的产品有注册专利保护,或者商标是R标的话,可以直接通过前台的投诉页面联系亚马逊,这个前台的投诉通道比后台的有效。
我直接附上投诉页面吧!
www.amazon.com/gp/help/reports/infringement
如图:
(本文整理于跨境电商人成长日记)
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