旺季来临前，这类热销产品容易被下架！原因是产品缺少……
对于亚马逊运营卖家来说，
2018年的姐夫
对他们并不友好，
自从年初开始
姐夫就一直严查刷单、刷评、限制留评等。
特别是近期姐夫的新动作一出现，
对备战2018年年终旺季的卖家来说，
几乎相当于姐夫“打个喷嚏”卖家就抖三抖的状态。
此外，雅虎财经等国外大媒体大篇幅报道了亚马逊虚假评论的事件，又一次将review推上风口浪尖，让留评越来越严……姐夫更是不会心慈手软，继严查买家账号、review、直评之后，貌似现在连QA也不放过了？
这无疑更加是让卖家头痛不已！
连QA也不放过了这到底是怎么回事呢，小编带你一起看看：
突如其来的被亚马逊移除销售权限
据悉，近日加拿大一位卖家反应说自己的销售权限被移除了，收到来自亚马逊的绩效邮件内容里说卖家操纵review，因此移除了销售权限。
大家都知道最近姐夫对刷单、刷评这种事情的态度是拒绝拒绝再拒绝的，所以，卖家一直循规蹈矩并没有刷单，也没有刷直评，只是在5个链接上各上了5个QA，没想到的是第二天销售权限就没了，这没刷单就被移除销售权限，What？！这是什么鬼？
与此同时，美国站相继有人曝出
据悉，不止一个亚马逊卖家收到了这封邮件，继加拿大站点之后，美国站点也陆续有人曝出自己也收到了相同的邮件，邮件内容类似，有相关卖家直接在群里问，美国站也收到了。
在这里，无忌首先要说一下什么是QA？
QA是亚马逊的顾客们关于产品问答的平台，也就说这里是处理买家购买之前疑问的地方，他们可能对于你的产品还有些担心，淘宝中也有相应的功能，相信各位购物的时候也会查看吧。
对于这次销售权限被移除事件发生的原因，卖家表示有话要说：
第一，亚马逊的“诱导性”邮件。
直接让卖家承认自己有刷单刷评的行为，具有一定“诱导性”。现在正处在亚马逊严查刷单刷评的时候，如果卖家承认了，后期会有什么行动就不言而喻了。
第二，因索评、邀评等被查。
在这个严查刷单刷评的节骨眼上，大量刷单刷评是不可能的 ，但是也有可能是卖家在索评、邀评软件中引导买家留好评，或者联系买家删差评之类的过程中被系统查到，这也是操纵review的方式，也可能因为这个原因被查。
第三，亚马逊开始严查QA。
QA从买家的角度提供了一些不方便在描述中提供信息，也是listing优化中不可忽略的一部分，对于转化率的提升也有帮助。但是也有卖家在刷QA，所以亚马逊开始严厉审查QA了。
对于卖家上述的三个原因，小编更倾向于第三种说法，也就是说亚马逊已经开始审查QA了，毕竟姐夫已经严查虚假评论，严禁卖家操纵review，这个QA又怎么会放过它呢！
据统计，90%的消费者在购买一款产品之前会仔细地浏览QA(Customer Question&Answer)甚至会将自己的疑虑提出来，因此为增加转化，再加上不少亚马逊严控刷单，不少卖家将方向转向了QA。
怎么样的QA动作是不可以操作的呢？
1、自问自答；
2、直接使用国内账号回答；
3、一次性上QA数量太多。
那么，既然账号销售权限被移除了，卖家自是要尝试申诉拿回权限，那又该如何申诉？
第一，简述申诉原因；
说明是什么原因导致您的账户销售权限被移除，例如前面的加拿大卖家被邮件告知由于操纵review，因此移除了销售权限，这个时候卖家一定要说明有还是没有操纵review！
第二，评估您过往的销售操作，自证清白；
拿出证据证明你没有操作评价(比如店铺销量、产品质量，被认为操作评价的账号与你无关等等)，也可以跟招商经理或者相关联系，让他们帮忙找回；
第三，肯定亚马逊的公平公正性，表达对亚马逊的赞美，然后自己一直使用FBA发货之类；
第四，把申诉的内容发给亚马逊，并且对未来运营的提高和避免同类问题再次发生做出补救的行动计划。
以下是申诉模板(仅供参考)：
（向上滑动查看内容）
Dear Seller Performance Team,
Thank you for informing us that our selling privileges have been removed because we manipulate product reviews. Any attempt to manipulate ratings, feedback, or reviews is prohibited.We profoundly realized that it is a very seriously wrong behavior violating Amazon policy. According to Amazon’s suggestion, we have made a complete and thorough investigation regarding the problem and actions to avoid similar violations again.
1. What reasons caused the issue:
Recently our company recruited some new sales employees for expanding our business scale on Amazon, however, we didn’t carry out a systematic and effective training regarding the Amazon policy for the new employees immediately. One new employee made a mistake and manipulated product reviews, which is prohibited by Amazon policies.
2. List evidence of no operational evaluation
(1) All methods we used to post or obtain customer reviews.
(a) From emails the reviewers sent on Amazon. We received some emails from the reviewers who provided the customer reviews.
(b) ……
(2) List of any prohibited reviews remaining on the Amazon site.
Attachments are the related prohibited reviews remaining on the Amazon site for your reference.
(3)List your store sales, product quality and other data to prove yourself
3. Actions we have taken to resolve the issue.
(1) Provide the remaining prohibited reviews and the information of the third party who posts prohibited reviews.
According to Amazon’s requirement, we have provided the remaining prohibited reviews and the information of the third party who posts prohibited reviews. We guarantee that the similar problem won’t happen again.
(2) Strictly inspect all our listings.
Once we received the notification that our selling privilege was removed, we checked whether all the other listings have the similar problem immediately. All the related products have been double checked and guaranteed that all the reviews are normal. We promise that all the listings don’t have the similar problem now.
(3) Strengthen staff training.
We will enhance Amazon policy training for the employees and make sure that every sales employees are clear about the detailed policies on Amazon. Meanwhile, we have invited some experienced people to train our new sales employees until they master all the related knowledge regarding Amazon policies in order to avoid such mistakes caused by human factors. In addition, for the future business on Amazon, we will not only seek for expanding the scale of sales on Amazon, but also make sure all the products comply with the Amazon’s polices. We believe that we can do it better with a professional, skilled, and expanded sales team.
(4) Improve our product quality to make sure that every customer can be satisfied and leave the positive reviews initiatively.
All our products have been checked by professional QC team to make sure that they are fully functional and as described. Meanwhile, we have strictly checked the supplier’s qualification. We timely change the supplier If the they are not qualified. We deeply realize that what we should do is to try our best to provide our mutual customers with the premium products and satisfactory after-sale service, rather than manipulate customer reviews.
4. Actions that we will take to ensure similar situation won’t happen again:
(1) Strictly check the listings before uploading on Amazon.
We have set up a special team for fulfilling our shop’s daily work in order to provide our mutual customers with a better shopping experience. All products must be double checked by the sales employees and the sales manager before uploaded on Amazon. Meanwhile, it is promised to completely put an end to the violation actions against the Amazon rule before a product is uploaded. We guarantee that all the products obey to laws and Amazon’s policies, all the reviews are normal and reasonable.
(2) Strickly check our employees qualification.
We will strictly check our employees qualification. We will timely change the employees if they are found not qualified to make sure that all our listings meet the requirements and policies on Amazon.
(3) Regularly check our listings and product reviews.
All listings and product reviews will be regularly checked to make sure that they all comply with the policies and requirements on Amazon. We guarantee that the similar problem won’t happen again.
(4) Timely check product reviews and improve our service.
(a) On one hand, customer service training on all aspects of product knowledge. Get familiar with the company's products and improve the effectiveness of the page description.
(b) On the other hand, check our emails, feedback and product review timely. Besides, send emails to our mutual customers regularly and get their feedback regarding our products and service. Reply customers messages within 12 hours and try our best to, conscientiously analysis the causes of the problem customers encountered, and provide them with a satisfied solution as soon as possible. We guarantee that the similar problem will not happen again.
(c) In order to provide our mutual customers with a better shopping experience, we guarantee that we will help them exchange the products for free under 1 year warranty.
(5) Implement the FBA plan for more and more listings.
In order to give our mutual customers a better shopping experience, we will use FBA service for more and more listings as soon as possible. We trust in Amazon's distribution capabilities and after-sales customer service capability. FBA can always win customers’ favor by timely delivery and courteous service.
(6) Improve communication with Amazon.
If we are not sure whether our behavior complies with policies on Amazon, we will actively contact with Amazon immediately and won’t blindly upload the products and manipulate product reviews again.
(7) Carefully learn and strictly obey Amazon’s policy.
We have carefully learned “Prohibited seller activities and actions” , and “Condition Guidelines” etc. Meanwhile, we will strictly obey Amazon’s policy. We guarantee that the similar problem will not happen again.
Amazon sets out the highest standards towards product quality and customer satisfaction and that is also what we are working for. It is necessary for each seller to create a better shopping environment together. As you know, we are a new seller; we will never do the similar violations again. Therefore, we will strictly obey the Amazon sales rule, try to maintain the good Amazon reputation in promoting Amazon to be the best shopping and sales platform
With the above improvements, we have full confidence that we can do it better and want to stay with Amazon’s business and grow together. We sincerely hope that you can give us an opportunity to improve and we will use our actual action to reciprocate our customers’ trust on us. We have confidence to do it better! Please let us know once you have received this email or if you have any further information you want us to provide.
Looking forward to hearing from you soon.
Thanks for your kind help and have a nice day.
Best Regards,
XXXXX
。
友情提醒：不管这次被封事故是不是因为QA问题，但是被亚马逊移除销售权限对于卖家来说是非常恐怖的事，各位卖家一定要小心谨慎，不要违反亚马逊的销售政策，否则，前期的努力都白搭了。
我们建了一个亚马逊卖家交流群，里面不乏很多大卖家。
现在扫码回复“ 加群 ”，拉你进群。
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