小白打造最强CPC,日出百单
斋月,就像圣诞节一样,已经成为穆斯林国家全年最大的销售旺季。如何在这个长达一月的节日中进行营销推广?ePanda出海中东(ID:ePandaMENA)会在近期推出一系列指南文章,本文是第二篇。
节日期间,问候语可以传递对客户的祝福。新年时,我们说“恭喜发财”,圣诞节时,我们说“Merry Christmas"那么,斋月时最常用的祝福语是什么呢?
1、Ramadan Kareem
这是在斋月期间最常用的祝福语。这句话在平面广告、邮件、网站、视频广告、手机短信中随处可。施舍是伊斯兰教的核心教义之一,“kareem”即为慷慨之意,这个祝福语可以理解为:“希望您度过一个慷慨和祝福的斋月”。
2、Ramadan Mubarak
Ramadan Mubarak 意为“斋月祝福”,也比较常见。
3、Eid Mubarak
这是斋月结束,开斋节时最常用的祝福语,Eid意为“节日”,Mubarak意为“祝福”。不仅仅在开斋节,其他节日也可以使用这句话。
4、Happy Ramadan
Happy Ramadan属于英文直译,在阿拉伯国家使用这句话会很别扭,不推荐使用。
此外,比较常用的还有:
Ramadan Shareef
Have a blessed Ramadhan
Have a blessed month of fasting
上面的祝福语都比较短,如果在广告语或商业邮件中使用比较长的句子,该如何表达呢?以下是一些案例,供参考:
名人示范:
日常版本:
I hope success and wealth penetrates into you this month. To bring you good fortune and prosperity.
I wish that this upcoming Ramadan bring you happiness and prosperity for all your life. Have a blessed one!
Here’s my wish list for you this Ramadan: Peaceful Life, Happy Family and Dreams come true. Ramadan Kareem!
With the beginning of Ramadan, may your home be filled with the atmosphere of love and mirth. May your life be as wonderful as you are throughout the year.
I hope this holiday will lead us to the right pathway: to the path of success, happiness, peace and prosperity.
May this holy month of Ramadan chase away the depression and misery that is getting the best out of you.