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2017-09-14 11:58:00

被封店了，也许你要花很多时间跟精力才能要回账号，甚至最悲催的情况就是邮件写了一封又一封，改到吐血，也于事无补。

但以下卖家居然花半天时间就成功解封，他是怎么做到的？

封店原因

事情要追溯到事发当天，下班前还显示账户状况为健康，当天一上班就发现有风险了。由于之前试过有账号一直显示有风险但都很久没被封店，所以觉得有时间改。

让人意想不到的是，下午突然就收到了亚马逊的账号冻结通知，有风险提示仅一天不到！店铺是刚出单不到三个月的新店铺，尽管目前的单量可以让order defect为1%以下，但是按照亚马逊长期和短期的算法就超出了零点几个百分点，封店原因就是order defect超过1%。

情急之下，卖家立刻写了500+的申诉信，晚上发出，半夜就收到了账号恢复的邮件，前后仅11个小时，就经历了过山车般的惊悚和激动！

申诉邮件内容

Dear Amazon seller support:

This is * (店铺名) writing to you.
Thank you so much for your concern of our account. We just received a notification that our selling privilege has been removed because of the order defect rate is above 1%. Before receiving the performance review notification, we were exactly working on improving our customers satisfaction while shopping in our store. We checked the Performance Metrics and noticed that our Order Defect Rate and Valid Tracking Rate did not meet Amazons requirement. Here are detailed reasons that we conclude from those problems and we would like to improve all the way on Amazon selling to satisfy our customer and service good products and communication:

1.There are some pasts confused our customer during their use.
2.A few orders were missed when shipping which makes customer wait long.
3.Product information need to be updated in time for customers to choose their right product.
4.Customer service need to be more effective and in time for solving customers problems.

套路一：知道自己错了+套路二：错在哪里

As we are new seller on Amazon, we just sold our first item on 2016-11-*, and until today we sold *** orders on Amazon. We thanks so much that Amazon can provide such chance for us to delivery customers good products. And we are planning to provide more quality products on Amazon and drive our sales to $*,*00,000 a month with **** orders, and grow 40-50% every month. However, we did not that familiar with how to meet the performance standard, to this point we acknowledge it is our fault. We had updated details for listings and standards of customer service for our stuff and promise to try our best to service customers well on Amazon if we can get the permission to sell again. Would you please consider the account seller rating and the currant rapidly increasing sales in our store? We never got a negative feedback on our account and there are still items waiting to be shipped into FBA on **day, hope you could give us a chance to improve!

开始给亚马逊画大饼，我们的未来销量会怎样怎样的，还等着用FBA给亚马逊送钱+好话1

If we get the valuable selling chance on Amazon, we will do as follows:

1. Absolutely, we will learn through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if they provide enough information for customers to make their right decisions.
3. We will focus on awaiting shipment items to customers. Double check to confirm customers will have their satisfied items.
4.Use FBA shipping service to give customer good shipping service. Educate stuff of our own warehouse to trible check awaiting shipping orders every day to confirm all the products will on their way to customers.
5.Find out order problems automatically and solve them with customer within 24 hours. Any complaints or product issues we will solve them in proper way within a day in favor of the customer's right.
6. We will build up our own ERP to manage the running for Amazon selling. To control customer services and shipping services with accurate data.

套路三：要怎么改

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us! We will always provide good products and services to customers on Amazon selling.
好话2
Look forward to receive your reply.
Best regards
店铺名

除了那些惯用的套路，卖家还加上能够给亚马逊有利的销量和收入，晓之以理，动之以情。最终救回了账号！

亚马逊的回信
Hello,
We reviewed your account and the information you provided, and we have decided that you may sell on Amazon.com again. In our efforts to protect our community, we sometimes err on the side of caution. We are sorry for any inconvenience this has caused.Sincerely,Seller Performance TeamAmazon.comhttp://www.amazon.com

这段时间亚马逊越来越严格，很多账号无故被封，难道封店只是亚马逊一言不合的乌龙？

不管怎样，卖家老实本分的做店铺，努力提升绩效，乖乖地跟着规则走，相信还是能稳住。