【老魏聊电商】PPC广告投放和优化的逻辑是什么?
以下这些链接让你操作亚马逊更得心应手,请收藏~
亚马逊各类排行榜 www.amazon.com/Best-Sellers/zgbs 测买投诉入口 www.amazon.com/gp/help/reports/infringement(具体做法请搜群文件“测买”) 亚马逊卖家后台 https://sellercentral.amazon.com (其它站点只需把com换成对应的后缀则可,如英国co.uk,日本co.jp) 亚马逊卖家论坛 https://sellercentral.amazon.com/forums 亚马逊全球开店官网 https://gs.amazon.cn Amazon Business申请 https://gs.amazon.cn/amazon-business.htm 亚马逊全球开店官方数据工具 https://haimai.amazon.cn 亚马逊全球开店规则政策 https://gs.amazon.cn/policy.htm 买家留feedback链接 www.amazon.com/gp/feedback/leave-consolidated-feedback.html (买家点击此链接可直接进入留feedback页面,找到你的订单即可) 买家留review链接 www.amazon.com/review/review-your-purchases# (可让买家直接打开这个并找到你的产品留评) 以下链接需登录后台才能查看 亚马逊佣金比率 https://sellercentral.amazon.com/gp/help/200336920(其它站点只需把com换成对应的后缀则可,如英国co.uk,日本co.jp) 分类审核 https://sellercentral.amazon.com/gp/help/200333160(如无“下一步”按钮可先把后台转成英文版)(其它站点只需把com换成对应的后缀则可,如英国co.uk,日本co.jp) 查看开通了哪些销售权限 https://sellercentral.amazon.com/hz/myqdashboard (其它站点只需把com换成对应的后缀则可,如英国co.uk,日本co.jp) 库存文件模板表格 https://sellercentral.amazon.com/gp/help/1641 (其它站点只需把com换成对应的后缀则可,如英国co.uk,日本co.jp) 品牌备案链接 https://sellercentral.amazon.c ... izard (其它站点只需把com换成对应的后缀则可) 备案关键属性Key attribute选择参考 https://sellercentral.amazon.com/gp/help/200955930(打开后转为中文版) Amazon ExclusivesProgram亚马逊独家销售项目 https://sellercentral.amazon.com/gp/help/202033750(需全球开店,成功后防跟卖十分有效,销售佣金增加5%,产品细节部分可放置图片和视频,exclusive项目产品可有机会获亚马逊邮件和网站首页推广资源) 商品分类器产品分类 https://catalog.amazon.com/abi ... earch (后台上传产品不知什么分类时,可用此。) 其它工具链接 外贸导航网站 www.kuajingwu.cn 美英加日德澳法意中,邮编查询 www.nowmsg.com 全球物流查询 www.17track.net 美国商标美标查询 打开http://tmsearch.uspto.gov ,点击Basic Word Mark Search (New User),在Search Term填写需要查询的商标,点击Submit Query提交查询 欧洲商标英国商标欧标查询 https://oami.europa.eu/eSearch ... marks 欧洲专利查询 www.epo.org/ 英国商标查询 www.ipo.gov.uk 日本商标查询 www.jpo.go.jp 外国专利查询 www.innojoy.com/search/index.html 中文转拼音工具 http://zhongwenzhuanpinyin.51240.com (目前注册亚马逊建议都以拼音直译为好,直接把公司名字和地址放在上面,就转成拼音。记得把下面声调、间隔、多种读音都设置一下) 不错的网页ERP,芒果店长 www.mangoerp.com (做亚马逊用这个还是挺方面,后台有图床,可用于生成图片链接。而本身有内置的E邮宝的API,对接亚马逊后直接可打E邮宝订单。但在采集方面较为落后,比不上马帮和店小秘) 亚马逊各种邮箱 pq-review@amazon.co.uk notice@amazon.com 亚马逊各站点绩效团队邮箱 用登录邮箱使用英语发送 US: seller-performance@amazon.com CA: seller-performance@amazon.ca 另附亚马逊费用名称汇总 (以下链接需登陆卖家才能浏览) 普通费用 Subscription fee月租,即订阅费,美国39.99美元 FBA相关费用 FBA Fulfillment Fees FBA费用 即库存配置服务费 https://sellercentral.amazon.com/gp/help/201112650
investigate@amazon.com
seller-evaluation@amazon
cn-seller-verification-enquiry@amazon.co.uk
VE申请邮件:vendorexpress@amazon.com
UK: seller-performance@amazon.co.uk
FR: performance-vendeur@amazon.fr
DE: verkaeufer-performance@amazon.de
JP: alliance@amazon.co.jp
ES: performance-vendedor@amazon.es
IT: performance-venditore@amazon.it
https://sellercentral.amazon.com/gp/help/200336920
Referral Fee佣金
https://sellercentral.amazon.com/gp/help/200336920
HighVolume Listing Fee大批量商品费用
https://sellercentral.amazon.com/gp/help/200336920
Per Item Fee 按件收费,适用个人版
https://sellercentral.amazon.com/gp/help/200336920
Cost of Advertising广告费用
https://sellercentral.amazon.com/gp/help/201963330
https://sellercentral.amazon.com/gp/help/201112670
Returns Processing Fee退货处理费
https://sellercentral.amazon.com/gp/help/201112630
RefundAdministration Fee退款管理费用,一般收取佣金的20%
https://sellercentral.amazon.com/gp/help/200336920
FBA Long-Term Storage长期储存费用
https://sellercentral.amazon.com/gp/help/200684750
Inventory Storage Fee月度库存储存费用
https://sellercentral.amazon.com/gp/help/200612770
FBA Inventory Placement Service合仓费,
https://sellercentral.amazon.com/gp/help/200735910
FBA removal order fees移除订单费用
https://sellercentral.amazon.com/gp/help/200685050
FulfillmentFees for Multi-Channel Fulfillment Orders多渠道配送订单的配送费用
FBA Prep Service亚马逊物流标签和准备服务费
用https://sellercentral.amazon.com/gp/help/201023020
Unplanned Prep Services计划外的服务费用
https://sellercentral.amazon.com/gp/help/201000230
RestockingFees补货费或回仓费
https://sellercentral.amazon.com/gp/help/201725780
收款工具
https://www.pingpongx.com/pns/enterpriseReg/createUser.htm?channel=ziniao