8个小建议助eBay卖家刊登效率倍增

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2019-10-12 16:52:18

Test buy作为反跟卖的一种方法，简单来讲就是先去你想要投诉的店铺里购买产品，收到货之后便可以向亚马逊投诉产品有问题或者侵权，基本上和作为普通买家购物产品的流程差不多。

为了让消费者有更多的选择，亚马逊鼓励合法跟卖，然而有些恶意跟卖，往往则是以次充好，利用假冒产品的低成本打出更低的价格，同时也会导致消费者的差评出现，影响整个listing的权重。

面对这种恶意跟卖行为，亚马逊允许Test Buy来申诉：在恶意跟卖者的店铺中购买被跟卖的产品，然后把订单号、货件照、产品包装、产品实物照等细节上传，举报成功之后，亚马逊就会惩罚这些卖家，删掉他们的listing。

不过我们在碰到跟卖者的时候可以先通过邮件进行商议，如果对方的语气非常不友好，那么就赶紧下test buy 订单，收集证据之后向亚马逊投诉。

至于给跟卖者发邮件时，标题和内容怎么表达。以美国站为例，可以参考以下模板：

①如果你的产品是有品牌备案的：

·邮件标题明确，示范：Amazon ASIN:XXXXXXXXX IP infringement communication。

·内容：正文开头：表明身份，然后，阐述事由，三问，侵权类型，请提供专利号/版权号，请明确专利/版权的注册国家。

·范本：

Dear “跟卖名字”,

It has come to our attention that“跟卖名字”is using the” 你的品牌名 “trademark without license or prior written authorization from” 你的品牌名“.” 你的品牌名“ holds federal trademark registrations in the United States. So“跟卖名字” listings violate”你的品牌名“trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which“跟卖名字”utilizes our trademarks and images protected by copyright.

“跟卖名字”currently has at least one listing on Amazon.com for products that utilize“你的品牌名” trademarks and/or copyrights without authorization.

See the following ASIN: 被跟卖的ASIN码。

“你的品牌名”is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of “你的品牌名”trademark rights, copyrights, and Amazon’s Participation Agreement.

“跟卖名字” ‘s infringing listings must be removed immediately to prevent damage to “你的品牌名” brand and lost sales.

While“ A”has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have: Removed all of “你的品牌名” trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

Removed all of “你的品牌名” listings of products it claims to be associated with “你的品牌名”, including but not limited to the ASINs listed above.

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of “你的品牌名”。

②如果你的产品没有品牌备案：

无论有没有品牌，表达态度端正，不卑不亢，友好礼貌，立场坚定。

·邮件标题明确，示范：Fulfillment by Amazon Warning Communication About ASIN:XXXXXXXX。

·内容：正文开头：表明身份，然后阐述事由，要求履行的事项和后果。

·范本：

Dear [跟卖卖家名字],

I am the owner of [你的品牌名字或者店铺名字]. It has come to my attention you are selling [你的品牌名字或者店铺名字]. I request that you to remove your listing right away.

[你的品牌没给你在或者店铺名字] is something I have created from scratch, and I have no authorized resellers. I sell branded products, and if you are indeed selling counterfeits, then you are in violation of Amazon’s terms of service.

I will file a Cease and Desist letter if the listing is not removed within 48 hours, and you will face legal action if you do not comply.

Sincerely,

[你的品牌或者店铺名字]"