想要展会接单,这六个技巧千万不要错过!
1
展会初次见面的问候
尽量不要坐着闲聊,站起来面带微笑,上前接待,以下是初次照面寒暄的表达方式:
Good morning, welcome to our booth. My name is XXX. 递交自己名片的同时问,May I have your name card please?
快速扫一下名片的logo、公司名称、头衔、地址、有无网站,邮箱是否是企业邮箱、名片设计和质感如何。对客户有一个最基本的掌握,他来自哪个国家,是贸易公司还是终端客户。
2
询问客户的意向
你可以跟着询问他获取进一步的细节,以下表达仅供参考:
1.How was your trip at XX展会? 询问他在展会情况如何?
2.What's your personal goal for attending the fair? 询问他参展的目的?
3.What's that brought you to our stand today? 询问他留意到你们展会什么产品吗?
4.What are you looking for? 询问他需要什么产品?
3
客户询价回答
了解完客户的意向,特别是有出示样品或者明确告诉你对哪款样品感兴趣的客户,可以指引他坐下来,询问他要不要坐下来,喝杯东西休息下。
1.Would you like to have a cup of coffee or tea?
2.Would you like to take a break from coffee?
在展会上客户通常都会直接询问价格,建议在不偏离市场行情的情况下先报个价格,给他做参考。
4
客户询问订购数量
从数量上判断客户的意向,当然对于画饼式不现实的数量要心中有数,比如动不动和你说几个柜子,或者和你说I will order many many. 或者根本没有明确的定量的,直接让你按照起订量的。
常用的表达如下:
1.Can you please let me know your order quantity?
2.What's your approximate order quantity?
3.May I get any ideas on your quantity?
5
邀请客户参观工厂
对于工厂在临近展会的供应商,应抓住时机,争取让有意向的大客户去工厂走走看看。
1.I am sure you will have more clear idea about us/ our product after visiting our factory. 表明他看过工厂后会更加明白你们的产品。
2.There are more available samples in our showing room for your options. 表明样板间还有更多的样板供他选择。
3.Would you like to have a look in our factory? We will drive you there. You can look over the whole manufacturing process. 表明他可以看到整个的生产流程。
6
巧妙结束谈话
即便和客户聊得来,也要懂得适时按住终止键,一天在展馆的时间很有限,不能被任何一个客户拖去大半天的时间。
1.Really glad we could work together, I will follow-up with you shortly.
2.It was great talking with you, I hope you’ll enjoy the rest of the show!
3.Thank you very much for your time, I will send you additional information shortly.
以上都表示你很愉快和他沟通,过后你会紧接着跟进,补充他需要的信息或者发送给他跟进邮件。