爆单爆的销量激增店铺都挂了，开心吗？

什么是销量激增

销量激增，即短时间内销量增长过快与历史记录不符导致亚马逊对店铺进行审核。销量激增这个审核出现的原因其实是亚马逊出于自我防卫。因为早期部分无良卖家有了订单之后发空包裹或者是调换货物以此来欺骗消费者，收到大量投诉之后就放弃店铺离场。亚马逊为了营造良好的买家氛围和维持平台声誉，才开始对店铺进行销量激增审核。所以亚马逊在审核的时候自身也有压力，因此避免不了对普通卖家的误杀误伤。下面这个就是亚马逊的原始警告信。

01

非恶意销量激增触发原因

①新店铺订单多

你的账号是新注册账号，在没有进行站内广告推流推广的前提下，店铺订单突然增长。

②季节性or节假日性产品

店铺所售商品是季节性or节假日性质产品，比如说羽绒服会在冬季来临时销量突增，蜡烛装饰品之类会在万圣节圣诞节前夕销量突然增加。

③亚马逊对FBM卖家发货能力怀疑

FBM卖家短期内销量增长速度过快，亚马逊对卖家的发货能力或者是否虚假发货存在怀疑。

④账号遗留问题

卖家账号在之前进行过跟卖等行为，后台订单增长不稳定，发货不及时。

02

恶意销量激增触发原因

恶意销量激增一般原因：刷单，低价站外。

申诉前判断

如果你是非恶意销量激增，申诉的成功率就很高。

如果你是恶意刷单导致的销量激增，甚至于欺诈消费者。那首先要看你的后台是否被锁死，如果没被锁死，救回店铺的机会仍然很大，如果店铺后台已经锁死，那么救回店铺的难度就非常之大。

申诉思路

亚马逊会在给你的回信里注明需要求你提供的资料。具体的情况需要的材料会有细微的差别。

非恶意申诉一般来说分以下几步：

①尽可能详尽的列出你最近一段时间内的所有新单信息，包括单体售价、销售数量、销售总额、订单信息。最好能把订单按照性质分类整理更好，方便分类说明销量增加原因。

②说明自己的库存充足且稳定，能够保障持续稳定地发货，并且会继续深挖自己的业务，成为更优质的卖家。

③解释清楚每类或每个订单的真实性，买家购买原因，展示店铺好评。说明每个订单的发货配送物流详情，证明自己是真实发货，没有欺骗官方和消费者。

④表明自己作为亚马逊卖家，深知并且会遵守平台规则，不会故意违反规定。

⑤表明自己的态度，说一些“场面话”，如果是FBA卖家就夸一夸FBA物流，表达感谢。如果是FBM卖家的话就表明自己将来会继续扩大经营规模而且会在之后选择FBA。

一般申诉信的结构分为5个部分：

1.寒暄，说明情况

2.为什么会出现这样的问题

3.针对这样的问题，会采取什么样的措施进行解决问题，也就是解决问题的行动计划

4.如何避免未来再发生同样的问题

5.再次感谢审核团队的时间，希望尽快协助解决。积极的结尾。

申诉模板

我一般写申诉信写的很全面，很长的，小可爱们可以根据自己的实际情况去更改内容，以上申诉信我自己根据实际情况辛辛苦苦敲出来的，是申诉成功的申诉信模板，免费分享给小可爱们。找服务商又是大几千，氧子又帮你省钱了，拿走不谢。

Dear Amazon Seller Performance Team :

we provide some information about our store for review:

1. Length of time you have been in business

--- Our US station started registration in March 2017 and started sales in May 2017, and this store is a brand store, very old store. I am the main person in charge of this store. I have 3 years of experience in Amazon operations and I am familiar with the rules of Amazon operations.

2. The sources of inventory

---- Our company always buys from regular manufacturers. 1688 is our commonly used procurement channel. The following is the information of suppliers of disposable ear thermometers with relatively good sales volume recently:

Yiwu Quanzhao Trading Co., Ltd.

Contact: Ms. Lou Juanying (Sales Manager)

Mobile phone: 13588***09

Address: Suxi Town, Yiwu City, Zhejiang Province, China

Company homepage: https://shop14918**32085.1688.com

3. Anticipated monthly sales on Amazon.com

-Our sales on Amazon in the past six months have been 300-1000 US dollars, but affected by the epidemic, the demand for disposable ear thermometers has increased, and the sales of other lifestyle products have increased. It is expected that monthly sales will be 1000-4000 US dollars per day .

4. The availability of items for shipping：

product homepage:https://detail.1688.com/offer/615345758921.html?spm=a2615.7691456.autotrace-offerGeneral.13.1ad3e704b4VkVT

Reference to purchase documents and supply of attachments.

5. The address of any retail locations

company name:

Shenzhen **Technology Co., Ltd. (Shen zhen shi ** ke ji you xian gong si)

Address: Unit 1303, Unit 1, **** ***, Qianjin Second Road, Xixiang Street, Baoan District, Shenzhen, Guangdong, China

(1303shi1danyuan9dong6qutaoyuanjuqianjin'erluxixiangjiedao

Baoanqu shenzhenshiGuangdong) 518000

Phone +86 138 **** 1418

6. Links to other websites where you are actively selling links to other websites you are actively selling

We only have one Ebay website at https://www.ebay.com/sh/ovw

7. Tracking information for recently shipped orders

The attachment is the logistics tracking information we collected for recent orders. please check. Each of our orders is shipped as soon as the customer places the order, and there is online information to check. The attachment is a table of our April sales, shipping details, and order delivery. The waybill tracking website is

https://www.17track.net

8. Tax ID or Dun and Bradstreet (D-U-N-S) number

We checked the background of our account and did not find the above information.

      I received your performance notification because the buyer ’s feedback or the existing sales history does not support my current sales volume. I sorted out the buyer ’s feedback, the buyer ’s emails, the customer ’s mail receipt certificate, and the goods out Relevant proof of the cargo situation and the proper investment of the product.

     Please allow me to explain the root cause of the speed limit and account review policy and the reason why the Amazon system cannot capture the logistics information and cargo situation of me and customers:

       1. My effective tracking rate is too low ，Due to the impact of this epidemic, FBA cannot be stored, so we chose FBM. Due to my lack of experience, the logistics tracking number is filled in when filling in , The carrier did not select the correct logistics number, resulting in the system unable to capture my logistics information, but all my orders have been sent after the customer placed the order, and tracking information is provided. It is absolutely impossible that only 10 orders have tracking information (a total of 2100 orders). This is because the system could not fetch the information, Tracking rate and shopping cart, I fully explained the reason why my effective tracking rate is too low and the reason to avoid recurrence in the future. I have sent you 5 emails in a row, and I contacted Amazon customer service on the help page. Amazon Customer Service told me that the reason for my low effective tracking rate may be because I did not select the current logistics and transportation company when filling in the transportation company. At present, my effective tracking rate is only 0.71%, which is not normal. This is the first time I have sent FBM products, and the carrier content has not been set up correctly, which has caused Amazon ’s system to fail to recognize my logistics information. This is a misunderstanding. I submit the logistics proper submission form to you, I hope this problem can be solved, I have sorted out some logistics information forms for the order, and submitted them to you for review, so please Amazon to investigate.

 2. In order to promote sales, during this time, I increased the investment in advertising. My daily advertising investment cost nearly 300 US dollars, so a large part of the sales are due to the orders generated by my increased investment in advertising costs. In April I invested a total of $ 6,846.97 in advertising costs and generated $ 43,306.52 in revenue.

      3. Due to our sufficient inventory, the stock quantity of each product has thousands of inventory, each order is placed after the customer orders, the first time after I received the order, I sent the product to the customer, so it has not appeared In the case of late shipment, we regularly ship 100%.

    4. Due to the impact of COVID-19 coronavirus pneumonia, logistics is currently facing severe challenges. We chose the fastest logistics, but it may still be delayed. Our logistics costs increased in April. In order for customers to receive their products as soon as possible, we chose the fastest logistics. FEDEX and USPS Stacking many product, Sit takes a long time to process, so FEDEX and USPS delivery speed is very slow, resulting in a small number of customers can not receive their products within the specified time, we have been punished for this, many customers claim refunds, But we are actively handling the logistics situation and giving our customers the best solution.

   5. Recently, many customers emailed to ask about the logistics situation and where the product is. Many customers expressed their understanding that it was caused by the epidemic, so they understood the work I did. The buyer gave me a 5-star feedback because of my service attitude, which is also the customer's recognition of my work, and the total amount of feedback during this time has been increasing. I will take a screenshot to prove the customer's feedback to my store Please check the picture.

2. The measures I have taken to solve the policy violation:

1.Fill in the carrier information correctly and process every order

 2..  since February, China Post has faced huge transportation challenges, but we did not receive any notice until we found that some packages did not update the tracking information! Aware of this problem, we consulted the courier staff and learned that about 2,000 tons of goods were stuck in the China Post warehouse. Considering that this is a serious problem that will affect the buyer's shopping experience, we will immediately change a new and faster delivery method in late March (that is, March 19).At the end of March, we selected the fastest logistics company in China and ensured that customers could receive the goods. Ordinary customers can receive their products within 7 to 18 days. After successfully submitting the order, I immediately arranged the warehouse to ship and retain the logistics information of each product, Since we changed the transportation channel, many other orders have been delivered on time, and until now we have not received any complaints.We have not only changed the shipping channel, but also provided solutions to buyers who delay packages, for example, if the buyer needs, issue a full refund and send new free alternatives through Amazon multi-channel fulfillment.

3. We have replaced our logistics company. All products are shipped by FEDEX & USPS (the company we are using) which is directly cooperating with domestic express companies in the United States, and the tracking number will be updated in time. Buyers can always track orders. The most important thing is that FEDEX & USPS is connected to the local post office of the United States is FEDEX & USPS, they deliver all orders very quickly, and deliver them every day. In addition, our warehouse workers work 24 hours a day, 7 days a week to ensure that all orders in our store can be shipped within 24 hours. Going further, we will continue to look for more efficient transportation service companies. We are working hard to increase customer satisfaction with orders. It also made some donations for the store's logistics risks. If you can provide effective delivery, no matter how much it costs, we will immediately work with them.

3. The steps you will take to prevent this violation in the future:

  1. If there are other buyers contacting us due to COVID-19 delays, we will try our best to maintain patient communication with our buyers and refund them in full when they need it, or immediately send new replacements!

2. We have replaced our logistics company. All products are shipped by FEDEX & usps (the product we are using). FEDEX & usps directly cooperates with domestic express companies in the United States and will update the tracking number in time. Buyers can always track orders.

3. The most important thing is that the local US post office connected by FEDEX & usps is the Express Company, they deliver all orders very quickly, and deliver them every day. In addition, our warehouse workers work 24 hours a day, 7 days a week to ensure that all orders in our store can be shipped within 24 hours. Going further, we will continue to look for more efficient transportation service companies. We are working hard to increase customer satisfaction with orders. It also made some donations for the store's logistics risks. If you can provide effective delivery, no matter how much it costs, we will immediately work with them.

4. After Amazon reopens FBA shipments, we will send the products to Amazon ’s warehouse to improve the buyer ’s shopping experience!

5. We will always choose the best, safest and fastest way to ship all our FBM orders in order to provide the best experience for our buyers.

6. Considering our improvement in delivery, we sincerely hope that the seller performance team can give us another opportunity and return the "purchase box" for all our FBM lists, and eliminate the situation where the effective tracking rate is too low.

7. We added 3 QC team members, whose job is to test the product before listing it and sending it. Each product will be tested before uploading. For different types of products, we will test them in different ways. This behavior is to ensure that our products are as described by real objects. In addition, we will evaluate the supply Information and find the best partner. It is very important to choose a supplier. In order to avoid providing you with inferior products or products that infringe the property rights of other sellers, we will choose suppliers carefully. All our products will be of high quality and comply with Amazon's policies. We have also strengthened the packaging to prevent damage to items when they reach customers.

8. Frequently contact customers. We sent a professional after-sales service team, they are responsible for customer satisfaction after the product is sold. You can track and record the logistics information of each order until the buyer receives the order. In case our customization is delayed or lost on the way, our customers cannot receive it. The employee will frequently contact customers based on each email address and help them resolve the issue immediately. We will reply the customer's email within 6 hours, especially for the unreceived goods, we will resend it with the fastest shipping service, or refund in full according to the customer's request.

9. Finally and most important is the use of FBA. We plan to use 95% of our products in FBA in 2020, which will be completed as soon as we restore the account. We are now preparing inventory. We believe that FBA can deliver the goods in time and solve the customer's problems immediately. This is the best way to fulfill orders. Hope Amazon gives us a chance to sell the product again.

Whenever we restore our account, we will continue to send pending orders, and will pay more attention to solving customer problems and improving customer satisfaction. We guarantee that we will implement the above plan and act in accordance with Amazon's requirements. We just want to do our best to provide customers with a pleasant buying experience, hope that Amazon will give us a chance to improve, and consider restoring the purchase box and restoring our account. We will do better.

Thank you very much for taking the time, and we sincerely hope to hear from you soon.

We look forward to your reply.

best regards

*** team