选品经验之--保持好奇心
这几天的新闻头条都是被俄乌战争占据了。整个世界都在讨论这场战争。
今天我们来解读一下俄乌战争对Etsy卖家们的影响。
1.0 卖家减少,竞争减少
我查了一下这两个这国家在etsy上开店的卖家数量:
Russia: 46,951 shops ,整个ETSY卖家数量排名第八
Ukraine: 34,021 shops,整个ETSY卖家数量排名第十二
由于战争的影响,乌克兰卖家基本上没有办法发出货来了。
同时,由于俄罗斯对36国实施航空禁令,基本上没有飞机飞进飞出俄罗斯。
所以俄罗斯想要发出货出来也比较困难,而且邮费肯定也是爆涨的。
价格也没有任何优势。
所以,这次俄乌战争,ETSY上将减少8万个卖家。
乌克兰排名前的10的卖家大部分休业了、、、
卖家减少,竞争减少!!!
乌克兰排名第三的店铺,已经休业了。。。
乌克兰排名第四的婚纱店铺,已经休业了。。。
乌克兰排名第六的店铺,已经休业了。。。
乌克兰排名第七的店铺,已经休业了。。。
乌克兰排名第九的店铺,已经休业了。。。
2.0 受益的分类是Craft Supplies & Tools
我对俄罗斯销售前300名的店铺进行了统计,发现有166家是从事Craft Supplies & Tools销售的。
45家是从事Art & Collectibles销售,23家是是从事Toys & Games销售。
1 | PamPinostore | Craft Supplies & Tools | 4,834 | |
2 | HappyDollsHandMade | Craft Supplies & Tools | 4,613 | |
5 | DigitalHobbyHelper | Craft Supplies & Tools | 2,420 | |
6 | NinoEmbroidery | Craft Supplies & Tools | 1,907 | |
8 | OliArtStudioShop | Craft Supplies & Tools | 1,637 | |
11 | Patternsbarbiedoll | Craft Supplies & Tools | 1,552 | |
13 | FamilyDesignCrafts | Craft Supplies & Tools | 1,449 | |
14 | JoyfulUnicorn | Craft Supplies & Tools | 1,391 | |
17 | AlsmaArt | Craft Supplies & Tools | 1,283 | |
18 | EBookCraftPattern | Craft Supplies & Tools | 1,282 | |
19 | OldSaltArt | Craft Supplies & Tools | 1,193 | |
25 | CuteBroidery | Craft Supplies & Tools | 937 | |
26 | VikisewsPatterns | Craft Supplies & Tools | 921 | |
30 | KarlovaDesign | Craft Supplies & Tools | 879 | |
31 | AmigurumiByAna | Craft Supplies & Tools | 874 | |
32 | AnimalsCrossStitch | Craft Supplies & Tools | 845 | |
35 | MagicArtLab | Craft Supplies & Tools | 738 | |
38 | CuteDreamToysDesign | Craft Supplies & Tools | 715 | |
39 | SweetieGraphics | Craft Supplies & Tools | 714 | |
41 | soapcityru | Craft Supplies & Tools | 692 | |
42 | OGCraftsDesign | Craft Supplies & Tools | 686 | |
43 | VineraEyerPatterns | Craft Supplies & Tools | 673 | |
45 | StitchingLand | Craft Supplies & Tools | 656 | |
47 | ShopStrawAnimals | Craft Supplies & Tools | 641 | |
50 | NansyOops | Craft Supplies & Tools | 607 | |
51 | ToysByKnitFriends | Craft Supplies & Tools | 601 | |
52 | VecherniePosidelki | Craft Supplies & Tools | 595 | |
53 | StarlingSVG | Craft Supplies & Tools | 589 | |
54 | CrochetFriendsLab | Craft Supplies & Tools | 585 | |
55 | atAntiqueStitch | Craft Supplies & Tools | 572 | |
58 | OlegiraBeadPatterns | Craft Supplies & Tools | 552 | |
59 | Fionadolls | Craft Supplies & Tools | 542 | |
60 | MagicStitchStudio | Craft Supplies & Tools | 540 | |
63 | ManiaHobby | Craft Supplies & Tools | 536 | |
64 | PatternsTime | Craft Supplies & Tools | 530 | |
65 | SignReadyDClipart | Craft Supplies & Tools | 528 | |
66 | MariaArtCreative | Craft Supplies & Tools | 526 | |
69 | MiniDigitalHouse | Craft Supplies & Tools | 506 | |
71 | MyCroWonders | Craft Supplies & Tools | 501 | |
72 | CrossStitchingForFun | Craft Supplies & Tools | 500 | |
75 | StitchesThroughYears | Craft Supplies & Tools | 497 | |
78 | KruToysAndPatterns | Craft Supplies & Tools | 479 | |
79 | LaserBun | Craft Supplies & Tools | 452 | |
81 | Bobriktoys | Craft Supplies & Tools | 444 | |
82 | EmbroideryDesignsEM | Craft Supplies & Tools | 438 | |
85 | TheFlyingStitch | Craft Supplies & Tools | 433 | |
87 | TotaKsushaDolls | Craft Supplies & Tools | 432 | |
88 | JuliSVGPrint | Craft Supplies & Tools | 428 | |
89 | HEATLOOPS | Craft Supplies & Tools | 428 | |
90 | NataPatterns | Craft Supplies & Tools | 425 | |
91 | MyLovelyCrossStitch | Craft Supplies & Tools | 424 | |
92 | MariannaProps | Craft Supplies & Tools | 423 | |
93 | WowBagShopDesign | Craft Supplies & Tools | 419 | |
96 | MisterCutter | Craft Supplies & Tools | 409 | |
97 | AnnaBronze | Craft Supplies & Tools | 407 | |
98 | KatKnitToys | Craft Supplies & Tools | 403 | |
99 | ZenknitRU | Craft Supplies & Tools | 403 | |
100 | SoftMuseArt | Craft Supplies & Tools | 396 | |
103 | CrochetClubStore | Craft Supplies & Tools | 392 | |
105 | BeengBong | Craft Supplies & Tools | 390 | |
106 | Moldforyou | Craft Supplies & Tools | 390 | |
107 | JoyDigitalDesign | Craft Supplies & Tools | 389 | |
108 | MagiCraftByJulia | Craft Supplies & Tools | 387 | |
109 | Protuberanec | Craft Supplies & Tools | 387 | |
110 | AlesyaPytskayaArt | Craft Supplies & Tools | 386 | |
113 | KKGraphicDesignCo | Craft Supplies & Tools | 385 | |
114 | LunesDesigns | Craft Supplies & Tools | 382 | |
115 | KnittedToyZoo | Craft Supplies & Tools | 382 | |
116 | LinenFabricsByAnna | Craft Supplies & Tools | 381 | |
119 | ByOlgaBoo | Craft Supplies & Tools | 368 | |
120 | Start2Stitch | Craft Supplies & Tools | 365 | |
122 | METALCLAYSTUDIO | Craft Supplies & Tools | 363 | |
123 | DecorateRU | Craft Supplies & Tools | 360 | |
124 | EvgeniaPainting | Craft Supplies & Tools | 360 | |
125 | NaturacrochetShop | Craft Supplies & Tools | 358 | |
127 | KaleArtShop | Craft Supplies & Tools | 352 | |
128 | BabUnicorn | Craft Supplies & Tools | 347 | |
129 | LovelyKnitCreation | Craft Supplies & Tools | 347 | |
131 | CrochetToysBunnyCo | Craft Supplies & Tools | 346 | |
132 | TillySome | Craft Supplies & Tools | 346 | |
134 | RussianCraftsmen | Craft Supplies & Tools | 341 | |
136 | LunarFoxStitch | Craft Supplies & Tools | 334 | |
137 | AmiAmor6 | Craft Supplies & Tools | 334 | |
138 | AlinetToysAndDesign | Craft Supplies & Tools | 333 | |
141 | WoolenPaw | Craft Supplies & Tools | 326 | |
142 | CrochetPatternByLily | Craft Supplies & Tools | 323 | |
144 | KotoCrochetToys | Craft Supplies & Tools | 316 | |
145 | WonderStudioByYulia | Craft Supplies & Tools | 314 | |
147 | MoldsbyMedochi | Craft Supplies & Tools | 311 | |
148 | PatykovaPatterns | Craft Supplies & Tools | 310 | |
149 | MisterSeibel | Craft Supplies & Tools | 310 | |
150 | MarinadeArt | Craft Supplies & Tools | 309 | |
152 | VectorMarketArt | Craft Supplies & Tools | 308 | |
154 | cupofneedles | Craft Supplies & Tools | 308 | |
155 | GoDrawStore | Craft Supplies & Tools | 305 | |
157 | CrochetWondersDesign | Craft Supplies & Tools | 304 | |
159 | HappyClayStore | Craft Supplies & Tools | 302 | |
160 | MoldsDecorFurniture | Craft Supplies & Tools | 301 | |
161 | PinetkiShop | Craft Supplies & Tools | 299 | |
162 | KnitByMarynik | Craft Supplies & Tools | 299 | |
163 | AlphabetStore | Craft Supplies & Tools | 297 | |
166 | CoolBabyLoves | Craft Supplies & Tools | 293 | |
169 | EnjoytoysDesigns | Craft Supplies & Tools | 282 | |
170 | KatushkaMorozova | Craft Supplies & Tools | 280 | |
174 | LesFrolovaShop | Craft Supplies & Tools | 279 | |
175 | IstarArt | Craft Supplies & Tools | 279 | |
178 | GromakEmbroidery | Craft Supplies & Tools | 275 | |
180 | ByKnitToys | Craft Supplies & Tools | 272 | |
181 | HappyCrochetPattern | Craft Supplies & Tools | 272 | |
182 | RowanEMB | Craft Supplies & Tools | 270 | |
183 | JoineryCrafts | Craft Supplies & Tools | 269 | |
185 | UnderwaterTreasureRU | Craft Supplies & Tools | 265 | |
186 | RaulaToys | Craft Supplies & Tools | 264 | |
187 | QllArtStore | Craft Supplies & Tools | 264 | |
188 | DoosseEmbroidery | Craft Supplies & Tools | 263 | |
189 | MiniKnittedToys | Craft Supplies & Tools | 263 | |
190 | KarmanDolls | Craft Supplies & Tools | 263 | |
193 | AyaLormus | Craft Supplies & Tools | 261 | |
196 | WatercolorGardensArt | Craft Supplies & Tools | 254 | |
198 | HandcraftIsland | Craft Supplies & Tools | 251 | |
199 | GigiPrintArt | Craft Supplies & Tools | 248 | |
201 | MyCrochetFriends | Craft Supplies & Tools | 244 | |
206 | ElephantQuietBook | Craft Supplies & Tools | 241 | |
207 | mimiKNITTING | Craft Supplies & Tools | 235 | |
208 | CutePicturesStudio | Craft Supplies & Tools | 234 | |
211 | DigitalStoreByMadi | Craft Supplies & Tools | 232 | |
212 | LinaOvaCrossStitch | Craft Supplies & Tools | 231 | |
213 | HKCraftsStudio | Craft Supplies & Tools | 231 | |
215 | FETROVNA | Craft Supplies & Tools | 230 | |
218 | GalaToysShop | Craft Supplies & Tools | 227 | |
221 | Punochka | Craft Supplies & Tools | 226 | |
222 | KnittLife | Craft Supplies & Tools | 225 | |
224 | SheincarArts | Craft Supplies & Tools | 223 | |
225 | MintEmbroideryShop | Craft Supplies & Tools | 223 | |
228 | VINGERT | Craft Supplies & Tools | 223 | |
231 | LaceAtelierStudio | Craft Supplies & Tools | 222 | |
232 | ElenaAccessoriesArt | Craft Supplies & Tools | 222 | |
233 | KirillsWorkshop | Craft Supplies & Tools | 221 | |
234 | LudatoysPatterns | Craft Supplies & Tools | 220 | |
236 | CuteToysVladimir | Craft Supplies & Tools | 220 | |
237 | GlassNatalyaDarlin | Craft Supplies & Tools | 218 | |
242 | CrochetCuteAnimals | Craft Supplies & Tools | 213 | |
244 | vetlanka | Craft Supplies & Tools | 210 | |
245 | LovelyFont | Craft Supplies & Tools | 210 | |
250 | HandDrawnOwl | Craft Supplies & Tools | 205 | |
253 | BirochkaEmb | Craft Supplies & Tools | 204 | |
258 | KnitToyPatterns | Craft Supplies & Tools | 199 | |
262 | GentleFeather | Craft Supplies & Tools | 197 | |
263 | AmigurumiStuffedToys | Craft Supplies & Tools | 196 | |
264 | ZaykaMiAmigurumi | Craft Supplies & Tools | 195 | |
265 | NatiAStore | Craft Supplies & Tools | 195 | |
267 | TatiDollShop | Craft Supplies & Tools | 194 | |
269 | ZiminaDoll | Craft Supplies & Tools | 194 | |
270 | FeltPatternPDF | Craft Supplies & Tools | 194 | |
272 | Nataliyaknitting | Craft Supplies & Tools | 193 | |
273 | PollytoysPatterns | Craft Supplies & Tools | 192 | |
274 | MikadoCutes | Craft Supplies & Tools | 191 | |
277 | ARTuCo | Craft Supplies & Tools | 189 | |
278 | FavoritePlushToys | Craft Supplies & Tools | 188 | |
281 | funnyhook | Craft Supplies & Tools | 184 | |
286 | ArtLoveIllustration | Craft Supplies & Tools | 182 | |
287 | VictoriaCrocheting | Craft Supplies & Tools | 181 | |
288 | HoneyjarStore | Craft Supplies & Tools | 181 | |
291 | SejongStudio | Craft Supplies & Tools | 178 | |
293 | TuttiFruttiPatterns | Craft Supplies & Tools | 176 | |
298 | VishnevayaToys | Craft Supplies & Tools | 174 |
同时,
我对乌克兰销售前300名的店铺进行了统计,发现89家是从事Craft Supplies & Tools销售的。
发现27家是从事Home & Living销售的。
所以得出来,从事Craft Supplies & Tools分类的卖家会明显感觉到,竞争减小,流量上升,订单上升。
3.0 成人用品与针钩市场有缺口
为了进一步了解市场的缺口,我认真的去翻看了一下乌克兰与俄罗斯的前20名大卖家
我发现了俄罗斯主攻的是针钩市场产品市场,而乌克兰是成人用品
像下面这家,乌克兰国家排第12位的店铺也是休业了。
所以,这个需求就会转到别的国家的卖家身上。大家有做这些个市场应该的可以明显感觉到了。
而且乌克兰这个XX业务全球有名气的。
4.0 注意邮费上涨
受俄乌战争影响,全球石油供应,油价正在攀升。
国际基准布伦特原油价格22日达到每桶97.76美元(折合人民币619.7886元)的七年高点。
这个价格肯定会反应到小包价格上来的。
所以,大家定价的时候记得把这个预期价格加上去。
5.0 乌克兰订单停发
如果你遇上有乌克兰的订单,我建议你暂时不要发出。也不要取消,写信告诉他们。
这个货等战争停止才发出。不然发出去他们也会收不到的。
总结:
最后,希望世界和平与稳定