俄罗斯发展最快的电商是什么？如何才能入驻？

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2021-12-15 05:51:25

1.FREIGHT ALL KINDS (FAK)
A pricing system that combines different classes of shipments into a given classification to be transported as a single shipment at a fixed rate.一种定价系统，将不同类别的货件组合成给定的分类，以固定费率作为单件货件运输.

When shippers have to move a variety of different items — in the thousands — on a single pallet, the freight classification of each item can sometimes lead to billing errors and time-consuming paperwork.当托运人必须在一个托盘上移动各种不同的物品（数以千计）时，每件物品的货运分类有时会导致计费错误和耗时的文书工作。

First introduced by the National Motor Freight Traffic Association (NMFTA), the classification splits freight into 18 different freight classes, ranging from 50 to 500, based on a variety of factors such as shipment weight, density, and the difficulty in moving the goods.该分类首先由美国汽车货运协会 (NMFTA)推出，根据货物重量、密度和货物移动难度等多种因素，将货运分为 18 个不同的货运类别，从 50 到 500 不等。

For consolidators and freight forwarders dealing with a wide range of products from different sources, the Freight All Kinds (FAK) classification simplifies things. It streamlines the shipping and invoicing process by allowing commodities of different freight classes to be classified under a single group.对于处理来自不同来源的各种产品的集运商和货运代理，Freight All Kinds (FAK) 分类简化了事情。它允许将不同货运类别的商品归为一个组，从而简化了运输和开票流程。

Negotiated between the shipper and the freight carrier, the FAK freight rates tend to be slightly higher as it consolidates different classes of shipment into one. However, this can still translate into substantial savings since higher-class commodities are combined with lower-class goods to be transported in the same shipment at the lower cost.在托运人和货运承运人之间协商，FAK 运费往往略高，因为它将不同类别的货物合并为一个。然而，这仍然可以转化为大量的节省，因为高级商品与低级商品组合在一起，以较低的成本在同一批次中运输。

The FAK system allows shippers to maintain cost-effectiveness without compromising on time, but the responsibility is on shippers to assess if an FAK-based pricing is most suited for their shipment on hand.FAK 系统允许托运人在不影响准时的情况下保持成本效益，但托运人有责任评估基于 FAK 的定价是否最适合他们手头的货物。

2.PRIMIUM PRICE
Premium pricing is a strategy that involves tactically pricing your company’s product higher than your immediate competition. The purpose of pricing your product at a premium is to cultivate a sense in the market of your product being just that bit higher in quality than the rest. It works best alongside a coordinated marketing strategy designed to enhance that perception.溢价定价是一种策略，涉及在战术上将贵公司的产品定价高于您的直接竞争对手。为您的产品定价的目的是在市场上培养一种感觉，即您的产品质量比其他产品高一点。它与旨在增强这种感知的协调营销策略一起发挥最佳作用。

The pros of premium pricing
溢价定价的优点

Premium pricing benefits are largely self-explanatory—done right, the strategy can lead to higher profit margins and improved public perceptions of your company.溢价定价是一种策略，涉及在战术上将贵公司的产品定价高于您的直接竞争对手。为您的产品定价的目的是在市场上培养一种感觉，即您的产品质量比其他产品高一点。它与旨在增强这种感知的协调营销策略一起发挥最佳作用。

Premium pricing will naturally result in higher profit margins for your company, if successful. It’s basic math—a higher price-per-unit leads to higher profit-per-unit sold.如果成功，溢价定价自然会为您的公司带来更高的利润率。这是基本的数学计算——更高的单位价格会导致更高的单位销售利润。
Premium pricing also improves brand value and the perception of your company. Not only does a premium-priced product accrue its own high-quality reputation, but it also improves the perception of the rest of your product portfolio.溢价还可以提高品牌价值和贵公司的认知度。高价产品不仅可以积累自己的高质量声誉，而且还可以提高您对其他产品组合的认知度。
If a premium pricing strategy is successful, it can raise barriers to entry in your industry. Other companies won’t be able to compete with your product without boasting equivalent product quality and price points. You can rapidly entrench a market advantage with a well-executed premium pricing strategy.如果溢价定价策略成功，则可能会增加进入您所在行业的壁垒。如果不吹嘘同等的产品质量和价格点，其他公司将无法与您的产品竞争。您可以通过执行良好的溢价定价策略迅速巩固市场优势。