管理|有的外贸企业,开局就赢了!因为他们这样制定目标
进入秋冬季,很多欧美家庭都会购置一些家居产品,为房子做些新的装点。Wayfair是北美最有知名度的家居产品垂直电商平台,它销售的产品对于家居类目卖家选品有相当的参考价值。
最近,美国知名媒体Newsweek新闻周刊专门做了一个Wayfair单品推荐特辑,编辑搜罗了十一款宝藏单品。这里和大家分享一下,不论你正在做亚马逊、Wayfair还是其他平台,都能有参考价值。
1. August Grove 门铃挂钟
Wayfair链接:
https://www.wayfair.com/home-improvement/pdp/august-grove-doorbell-hanging-bell-naco1149.html
2. Trinx Nightfall 星球挂毯
Wayfair链接:
https://www.wayfair.com/decor-pillows/pdp/trinx-polyester-nightfall-planet-tapestry-with-hanging-accessories-included-w003394626.html
3. Latitude Run Towns 5 抽屉内衣箱
Wayfair链接:
https://www.wayfair.com/furniture/pdp/latitude-run-towns-5-drawer-177-w-lingerie-chest-w001552240.html
4. Winsoon磁性车库门配件套装
Wayfair链接:Wayfair链接:
https://www.wayfair.com/home-improvement/pdp/winsoon-6-piece-magnetic-decorative-garage-door-accessory-set-ioon1455.html
5. Grovelane 自行车书挡
Wayfair链接:
https://www.wayfair.com/decor-pillows/pdp/grovelane-bicycle-bookends-w001353147.html
6. Ebern Designs系列油画
Wayfair链接:
https://www.wayfair.com/decor-pillows/pdp/ebern-designs-carina-nebula-hubble-space-telescope-painting-print-on-canvas-w001476571.html
7. East Urban Home彩色玻璃挂钟
Wayfair链接:
https://www.wayfair.com/decor-pillows/pdp/east-urban-home-stained-glass-floral-art-wall-clock-ebhw6878.html
8. Latitude Run Cushing 悬浮办公桌
Wayfair链接:
https://www.wayfair.com/furniture/pdp/latitude-run-cushing-floating-desk-w005932444.html
9. Trent Austin Design Thibodeau 8 Sputnik 嵌入式安装灯
Wayfair链接:
https://www.wayfair.com/lighting/pdp/trent-austin-design-thibodeau-8-light-433-sputnik-modern-linear-semi-flush-mount-w002728806.html
10. Wade Logan Mcelroy 旋转柜台凳子套装
Wayfair链接:
https://www.wayfair.com/furniture/pdp/wade-logan-mcelroy-swivel-bar-counter-stool-w001824432.html
11. Aquarest Spas 即插即用按摩浴缸
Wayfair链接:
https://www.wayfair.com/outdoor/pdp/select-150-4-person-12-jet-plug-and-play-hot-tub-with-12-stainless-jets-and-led-waterfall-aqrs1092.html
Wayfair是家居家具类产品垂直的电商平台,美国上市公司,去年疫情期间用户更获得了爆发式增长。不少家居家具类卖家这两年入驻Wayfair,在这个平台避开了激烈的竞争,完成了第一桶金的积累。所以,Wayfair不仅是家居类目卖家一个好的选品参考平台,也是非常重要的销售渠道。
家具家居产品通常具有体积和重量较大、形状各异的特征,产品的仓储、运输及安装等问题使得该类产品在电商渠道销售颇具挑战。一个专业垂直的电商平台,能获得更好的用户体验,这也是Wayfair近年来快速崛起的原因。