小白必看,秒懂亚马逊广告中PCTR/ACOS/转化率的关系
近来我看到多个自媒体账号在介绍可翻面章鱼公仔在国外的热销情况,它甚至是Tiktok上的网红产品。
我去到了亚马逊美国站,看看它在上面的业绩情况。目前它是亚马逊美国站的#1 Best Seller,现有留评数4192,售价15美元:
经检索,它是存在有高度相关的美国外观专利的,下面是美国外观专利图的截图:
所以,在美国市场想销售该款产品,务必注意潜在的专利侵权风险......
这里尤其提示玩具厂家,他们可能会想,我换一种动物形象,但是还是可以翻面的,是否可行?
不行!只要是类似翻面操作的毛绒玩具,在美国市场均有侵权风险......因为,它也有美国的发明专利(Abstract:The present disclosure includes embodiments directed to a reversible toy. The reversible toy may include a body including opposing first and second surfaces, the body reversible between first and second positions to alternatingly present the first and second surfaces as an outer body surface defining an exterior of the body. The other of the first and second surfaces may alternatingly define a stored body surface defining an interior cavity within the body. The reversible toy may include an opening to the interior cavity and having a diameter. At least portions of the body may collapse through the opening when the body is moved between the first and second positions. A retainer may define the diameter of the opening. The diameter of the opening may be smaller than a maximum diameter of the body to retain a shape of the body as the body switches between the first and second positions.)