中国快递出海东南亚：服务赢口碑 电商助发展

停权：意味着您仍有机会上诉，您需要制定一个行动计划；

拒绝：表示您的上诉被驳回，但您仍有机会提交修改后的行动计划；

禁止：是这三种情况中最糟糕的情况，基本上，您的账号已经没的救了，您的上诉不止一次失败，Amazon将不再阅读您的电子邮件，也不会再回复任何消息。

申 诉：是亚马逊卖家面临账号问题的首选，申诉的优势就是快、便宜。理论上来说，亚马逊各种被封的账号都可以尝试通过申诉的方式来解决。但是现实并非如此。有些申诉了N多次，以及那种出现“你的账号已经被永久停用”就要选择其他方式。

仲 裁：当双方因争议不能达成一致，自愿找一个公认的第三方来裁决。在美国，这个第三方一般就是指美国仲裁协会 3A (America Arbitration Association)。亚马逊对卖家的态度是严苛而强硬，可以无理由进行封店，而仲裁，就是拒绝不合理惩罚的一种有效途径。

亚马逊仲裁的基础费用主要包括仲裁受理费和仲裁员费用，大概就是个一千多美金。因为仲裁可以选择电话或者网络形式。仲裁不一定需要请专业律师，但是律师更加熟悉仲裁流程，我们可以委托律师帮忙整理准备仲裁所需材料，在陈诉环节有律师参与胜算也会更高。仲裁的劣势就是成功率低。即使仲裁失败胜诉方的费用也不需要卖家再承担。

诉 讼：诉讼其实就是走法律途径了，双方需要依靠法院判决来解决争议。但是，亚马逊卖家面临的法律诉讼往往没有这么复杂，多数情况依靠庭外和解就能成功解决问题。庭外和解是一个协商博弈的过程，是否能达成和解？和解的赔偿标准是什么？都和卖家的利益息息相关。建议还是委托给专业的律所，让他们去和权利方沟通协商，虽然需要付律所服务费，但是效果肯定要好于自己去联系。

如果亚马逊卖家遇到账号问题，首选的还是申诉。如果申诉无法解决而且损失巨大，可以考虑通过仲裁的方式挽回。

当然了 申诉也是要交给专业申诉人员操作。就目前中国市场这边，其实有很多的申诉团队 而各自的侧重点又有所不同，有些对操作评论申诉基本上一天就能成功，有些对绩效方面的申诉经验丰富，两天就能成功，另外还有模板申诉、方案申诉、还有一些如侵权 售假等则利用亚马逊漏洞来进行申诉等等，没有过不去的坎，不是你找不到对的人，而是你一直再对比价格。就算申诉失败，但是还可以通过特殊方式强取款，大不了账号不要了，通常这个方式涉及金额大，尽量找自己信得过的渠道操作。

目前很多服务商都有申诉的服务，也有自己的申诉团队，可以多问问，善意的提醒一下，遇到问题解决问题，抱着解决问题的态度去咨询，就算无法合作 也可以告诉你一些注意事项。当然了 实在没办法也可以找黑暗降临（linyu2048）,但是千万别一上来就四连击：申诉多少钱？能保证申诉成功吗？拿钱跑了怎么办？什么时候可以撤单？  这哪是寻求解决办法，这纯粹是找茬来的，咨询申诉需要提前准备好封店邮件或者死因截图。

如何从邮件中判断账号的死因

当收到亚马逊邮件后，看到“Why is this happening? ”基本上就能知道自己店铺的死因了。

• 帐号关联：You have used more than one account to sell on our site.

• 资料审核：Sellers on Amazon.com are not allowed to list items without a valid credit card on file.
• ASIN违规：You have one more violations against the ASIN Creation policy
• 违反销售政策：The Amazon’s Selling Policies and Seller Code of Conduct prohibit
• 操纵评论（刷单）：Because you are manipulating product reviews
• 操纵等级、反馈信息以及买家评论：You have been manipulaitng ratings,feedback,or customer reviews on Amazon.
• 在出售产品中操纵评论：You have manipulated customer reviews on your products.
• 帐号安全：An unauthorized party has continued to access your account.
• 违反亚马逊销售政策：Sellers on Amazon.com are not allowed to create listings that violate Amazon selling policies.
• 销售违禁品：Your account has been linked to the listing or sale of restricted products.

申 诉 渠 道

侵权投诉

• https://www.amazon.com/report/infringement 

侵权卖家第一次申诉

• notice-request-dispute@amazon.com 

RO撤诉或要求RO的联系方式

• notice-dispute@amazon.com 

非侵权申诉

• listings-evaluation@amazon.com 

货不对版申诉

• listings-evaluation-nasd@amazon.com 

卖家绩效申诉

• seller-performance@amazon.com 

禁限售账户申诉

• product-compliance-policy@amazon.com

非侵权申诉的关键词

• Product Detail Page Abuse/Tampering

• Incorrect Variations Abuse

申 诉 模 板

关联申诉的模板

Hello sellerperformance team：

Thank you foryour time to read my email;

I am a newseller of Amazon. I recently started selling on Amazon.

On March 5th,2019, we registered our Amazon account Europe.

Beforeregistering, I studied carefully Amazon's rules and opened our store in strictaccordance with Amazon's rules. I am running my Amazon account for the firsttime and follow all the rules of Amazon.

For this Ibought a new network cable, new computer, and phone number card and a newphone.

On March 5th,2019, we registered the account, 2days later, a email from your part said thatWelcome to the Selling on Amazon programme.

You can nowreach millions of customers across Europe through your Seller Central account.Your registration provides you access to each of Amazon’s five Europeanmarketplaces – UK, Germany, France, Italy and Spain.

This make us soexcited, and then, We registered Payoneer payment account for receiving thepayment and get the Account certificate letter.

Today, when wewant to add payment method, we can’t sign in our account. Always show passworderror, We have modified it a few times and still can't solve the problem.

This is ourfirst time to sign up for the Amazon Europe site. We asked our Amazon accountManager why our account was closed. He told us that our account is associatedwith another account amazon. This issue is very shocking to us. Our companyapplied for the first time to register for the Amazon Europe site. We totallycan't understand why it was judged to be associated with another account.

We checked allof our data of Company and equipment, they are all new. we are very strict withAmazon's rules. We certainly understand that we can only operate one Amazonaccount, and we also register for the first time, and only one account.

Because I haveto go on business trips regularly,

Amazon has 24hours to reply to the information of client, so I purchased an Aliyun Remoteserver IP (ECS), Today, I went to ask their customer service. They said thattheir IP address will be recycled. We can't confirm whether it is just becauseour address was previously registered Amazon account by someone else, but thisis out of our control, cause we can’t check the IP that how it use before, canyou understand?

Before buying(ECS) IP, we can't check what this IP used to do. We are very sorry for this,we will not use this ip operation account in the future. We will re-purchase anew network cable to log in to our account to avoid your concerns.

We have providedyou with all the information of our company to prove that we are the first timeto register an Amazon account Europe , please check our information carefully.

But now myaccount is blocked because of this account associate with other accounts, I canprovide information related to the account to prove our innocence, I hope youcan reinstate my account

I look forwardto your reply, thank you deeply!ply!

售卖假冒商品移除销售权限

Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause we sold counterfeit products.

We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.

We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.

Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. 

Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious  consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

Jason From XXX Company

ODR申诉  成功拿回销售权的申诉信供参考：

Dear Amazon Seller Performance Team.

We understand that recently our performance as a seller on Amazon, com has fallen below both

Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two

A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014

because of a long vacation, obviously, the two complaints are nightmare during the period

without order.

Plan of Action: We are taking the following steps to improve our performance:

1.Review a 11 of products to make sure that the pictures and descriptions are accurately match

with our products.

2.Most importantly, we wiII complete the investigation more quickly and proactively (within12

hours) to any problems with customer orders to keep our customers more informed and help

prevent A~z guarantee claims as much as possible, then replacement or a full refund will be

done within 24 hours

3.In addition, we will more aggressively monitor our performance metrics to assure we are

meeting the standards set by Amazon and our own s

tandards of quaIity customer service.