59款中国应用被禁后的印度“替代应用”：侵犯用户隐私vs完善印度应用生态系统

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2020-07-11 03:01:49

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有卖家反馈，因为违规创建移除订单，账号收到亚马逊的警告。

警告邮件如下：

Hello,

We are reaching out because it appears that you have recently used the removals tool for one or more of the following reasons:

* To send a replacement unit to a customer for any reason

* To send donation, gifts or promotional items to former customers, friends or other partners or clients (i.e. Social Media Influencers)

* To fulfill customer orders from a different platform like your private website (MFN orders)

* To send product to potential redistributors

Please understand that the Removals Policy dictates the following:

We ship returns only to you, your warehouse, your supplier, or your distributor. In addition, the following restrictions apply:

In the North American marketplace, Removals cannot be shipped across borders, but we can ship to all 50 US States as well as all states in Mexico and Provinces in Canada. You are not allowed to use a Post Office Box (or any other private PO Box), as the delivery address for Removal Orders.

Inventory cannot be shipped to another fulfillment center.

Inventory cannot be used to send customer orders, gifts, promotional items, donation, or replacement.

Inventory classified as non-transportable dangerous goods can only be disposed of.

Inventory cannot be shipped outside of the 50 United States or to PO, APO, FPO, or DPO boxes.

To ship to an address outside of the United States, see International return providers.

Note: This also applies if you have a Unified Account.

You can find all of the specific details pertaining to the Removals policy on this page in Seller Central:

Kindly understand that a proper appeal to restore your permissions requires the elements below:

Step 1: Determine and acknowledge why this block should be removed.

Step 2: Evaluate your selling practices and give a reason why this activity occurred.

Step 3: Create a Plan Of Action ensuring that the issue will not be repeated moving forward.

Step 4: Respond with these details as soon as possible.

Understanding that this may impact your business, we urgently request that this situation be addressed.

Should you have any questions about this policy, please reply to this email or call into Seller Support and reference this message. If we determine that you continue to violate this policy, you could lose your ability to create removal orders.

We will keep this case open for 3 calendar days awaiting your response.

Thank you for selling with Amazon,

Amazon.com Seller Support

概括一下，在邮件中，亚马逊提醒卖家，因为客户可能利用创建移除订单的方式向客户补发产品、发放赠品，或者利用创建移除订单的方式来处理和发送其他平台的订单等，而按照亚马逊平台的规则，创建移除订单只能用于把FBA仓库的货物退回给自己、自己的仓库、自己的供应商或自己的分销商。

简单梳理一下。

如果一个卖家想把亚马逊FBA仓库中的库存转运出来，发往站点本地的某个地址，有两种操作可选：创建移除订单和创建多渠道配送订单。

既然两种方式都可以实现同样的目的，为什么很多卖家有时候会悄悄的在给客户补发时、在给B2B客户寄样时、在为其他平台的订单发货时会选择创建移除订单的方式呢？核心就在于两者的费用差。

以标准件的小产品为例，如果创建移除订单的方式从FBA仓库中移除出来一个产品，平时的费用只是0.30美金而已，有时候亚马逊还会为了鼓励大家移除出来一些滞销库存和不可售库存，甚至会免收移除费；与此同时，如果同样一个标准件的小产品，采用创建多渠道配送的方式发货，普通的发货方式，亚马逊收取的费用则高达5.49美金左右。两相对比，不难看出其费用差别之大。

正是因为两种方式的费率有如此大的差距，所以有些卖家就钻亚马逊的空子，把一些本应该采用创建多渠道配送的订单，采用创建移除订单的方式发货，以此来节省费用。甚至还有卖家采用把货物备货至FBA仓库，然后在其他平台销售，如果卖出了，就采用创建移除订单的方式给客户发货，成本又低，时效还不错。

但亚马逊毕竟也不是吃素的，亚马逊的防作弊系统如果发现某个卖家有大批量的订单采用创建移除订单的方式发往不同的地址，亚马逊甚至会直接取消这些订单的发货，还会像上文中的邮件一样，警告卖家，要求卖家写出整改计划，否则甚至会移除卖家的销售权限。

从这个层面上来说，投机是不可持久的，而为了确保账号的安全，卖家也不应该滥用亚马逊的创建移除订单的这个操作。

最后，简单的把创建移除订单和创建多渠道配送订单两种操作做个对比。

创建多渠道配送订单：