跨境电商防侵权预警：超薄插头排插在美国站的专利检索分析

据亚马逊卖家反映，最近大量 listing 出现因安全问题审核，而被下架。收到的亚马逊 Notification 类似以下通知：

由于买家投诉称某些商品存在缺陷或者无法按照商品详情页面上的描述使用，因此我们下架了您的部分商品。我们收到投诉的商品请见本邮件末尾。

我为何会收到此邮件？
Amazon 制定了多项关于商品详情和商品发布的政策，以确保为买家提供始终如一的购物体验，并确保买家收到的商品符合预期。

详细了解我们的政策，请访问卖家平台帮助中心：

状况指南 (https://sellercentral.amazon.com/gp/help/)
商品详情页面规则 (https://sellercentral.amazon.com/gp/help/)
Amazon 商品真伪性和质量帮助页面 (https://sellercentral.amazon.com/gp/help/)
商品真伪性和质量最佳实践 (https://sellercentral.amazon.com/learn/courses?ref_=su_courses_c12_m554&courseId=12&moduleId=)
禁止的卖家活动和操作 (https://sellercentral.amazon.com/gp/help/)
如何重新启售我的商品？
要重新启售您的商品，请向我们提供以下信息：

一份包含以下内容的行动计划
您认为导致您的商品收到有瑕疵投诉的问题所在。
您为解决导致此类商品投诉的问题所采取的措施。
您为杜绝今后再次收到关于商品状况的投诉所采取的措施。
在您制定计划时，请考虑以下事项：
商品来源：该商品是否是从销售新品的可信任的供应商处采购而来？
商品信息：是否在 Amazon 上准确描述了该商品？您能否确保商品描述不会产生任何歧义且能让买家全面了解该商品？
商品包装：该商品是否如 Amazon 上发布的那样采用原包装？
商品配送：您是否已采取所有适当措施并进行质检，确保该商品采用妥善的方式储存、包装和配送，并且在配送时不会受损？
查看您和买家之间的沟通信息、买家的评论和反馈，以便更好地了解问题所在。
您的计划应尽可能具体。
计划不必仅限于具体订单的相关问题。
您的供应商在过去 365 天内针对下列 ASIN 开具的发票或收据的复印件
这些文件要体现出您在过去 365 天内的销量。
请提供您供应商的联系信息，包括名称、电话号码、地址和网站。我们可能会联系您的供应商，以核实这些文件的真实性。我们不会向任何人泄露您供应商的联系信息。
您可以隐去定价信息，但文件的其余内容必须清晰可见。为便于我们审核，请突出显示或圈出审核中的 ASIN。
您只能发送格式为 .pdf、.jpg、.png 或 .gif 的文件。这些文件必须真实且未经修改。

如何发送所需信息？
要向我们发送所需信息，请访问卖家平台中的“账户状况控制面板”(https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq)，点击受影响的 ASIN 旁边的申诉链接。

如果未发送要求的信息，会怎么样？
如果您未发送要求的信息，您的商品将会一直处于停售状态。

我们随时为您提供帮助。
如需获得制定计划方面的帮助，请访问卖家帮助中心 (https://sellercentral.amazon.com/gp/help/200370560)。

您的商品被错误移除？
如果您认为关于您商品状况或描述的投诉不合理，或者您不应该收到这样的投诉，请说明您对此问题的看法，我们会予以调查（例如，与您有竞争关系的亚马逊卖家发起恶意投诉）。

您可以在 ( https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq) 查看您的账户绩效，或使用 iOS ( https://itunes.apple.com/us/app/amazon-Seller/id794141485 ) 或 Android (https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en) 设备，在亚马逊卖家应用的主屏幕上选择’账户状况’。‘账户状况’控制面板会显示您的账户在亚马逊上销售所需的绩效指标以及在政策遵守方面的表现情况。

违规类型：商品破损/瑕疵
ASIN：B07xxxxxxxx
标题：……………………………….

遇事先别慌，你看有朋友说他的亚马逊账户是这样的，照样每天日进斗金

要想成功申诉需要做好以下准备：

1. 根据亚马逊产品出现的客诉，分析可能存在的问题，按照亚马逊 POA 的思路，写好申诉即：出现了什么问题? 为什么出现这些问题？怎么预防和改正？（有人觉得小题大做，Listing 挂了，还要写个 Plan of action?!!! 千万别觉得多余，卖家支持就吃这一套）

• 准备好产品安全认证、UL 认证、CE 认证、质量检测认证、采购单等关于产品安全和质量的证书和报告

• 拍摄样品实图，正反上下左右，以及包装配件图片

下面推荐两个成功申诉的模板供大家参考，不鼓励直接抄，可借鉴一二：

Dear Amazon support,
Our listings were colsed because of the Product Safety Issue. We are here to provide the required documents to restore the listings asap.

  Company name:  
  Seller/Vendor ID:  
  Email address:
  Phone number:  

  A list of ASINs you are applying to sell：
  Model：AMZ-666
  Asin：B07xxxxxx

  A document confirming that your product was successfully tested to the standard listed in the following table by a laboratory that is certified to the ILAC ISO 17025 standard: Please see the attachments

  The images of product with model number are attached.

These listings are indeed important to us, and we treasure the opportunity to sell on Amazon, we will keep improving. We hope that you can review our documents and reinstate the listing as soon possible.

If you have any questions, please feel free to contact me.
Best regards


Include ASIN(s) and product title(s) for all listing(s) for which you are requesting reinstatement. Please only add ASINs associated with the reason for removal as specified on the Account Health page.

Model：AMZ-666
Asin：B07xxxxxx

Dear Amazon.com Product Safety team,,
I am writing in response to ASIN B07XXXXXX was blocked due to customer’s complaint about a safety issue. We take these complaints very seriously to ensure the safety of our customers. Following the complaint, we have conducted an internal investigation to identify the cause of the complaint and an action plan to fix the issue moving forward.

1. Description of issue that caused the issue

Buyer complaints that these items are defective or do not function as expected from the description on the product detail page. 

2. According to customer descriptions, we believe the following reasons are key points

1. The customer did not clean on time, the………………

2. The customer ……………………

3. ……………………………….

We found that, as customers said, …………………………… This is probably caused by ……………………………….. Of course, we use completely safe and harmless materials.

We recommend that customers …………………………………………………..

Steps taken to resolve the issue to ensure similar complaints won’t happen again:

In order to ensure product safety, we will take action in various aspects

First of all, please allow me to explain that our products are fully compliant with safety standards and have UL, FCC, CE, ROHS, LVD certifications.

As a …………………, from materials to products to packaging, it is safe and harmless. We will directly affix the label with precautions to the product. There are also detailed cleaning instructions and suggestions on the manual and instructions.

 Add a safe and harmless anti-mold agent during the injection molding process to upgrade the raw materials.

Change the internal structure of the product so that it has no dead ends and is easy to clean.

Before shipping, test all key functions of all devices to ensure that each device can be used 100% safely (we used to test them randomly).

Improve the documentation and website to better introduce our customers to the necessity and safety of product cleaning.

Communicate directly with the customer to solve this problem, and pay close attention to other incoming feedback of the product to better improve future iterations.

Additional information

We take full responsibility for the inconsistency that has affected the listing for the ASIN B07XXXX

We believe that the above measures will prevent similar incidents from happening. Please check the certification certificate in the attachment. We hope you can check our action plan and restore the listing qualification of FBA as soon as possible.

Thank you!


Include ASIN(s) and product title(s) for all listing(s) for which you are requesting reinstatement. Please only add ASINs associated with the reason for removal as specified on the Account Health page.

ASIN: B07XXXXXXX

Title: ………………………………….