在亚马逊创建列表和营销活动,包括技术产品发布和销售技术;跟踪绩效并发现策略以推动销售并保持积极的投资回报率;从电子商务角度执行关键字研究,并使用专门针对亚马逊的工具;使用Google和Facebook广告从现有和潜在客户中创建销售渠道;创建电子邮件营销跟进以构建客户列表;制定并推动销售和客户忠诚度的策略......
美国某亚马逊电商公司招聘亚马逊营销人员的【岗位职责】如下:
1、Use Excel reports and Google Sheets to compile monthly and lifetime reports to quantify results and communicate them to the organization(使用Excel表格和谷歌报表编制月度和终身报告,量化结果并与组织沟通)
2、Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across e-commerce channels(计划、开发和实施全面的付费媒体策略以提高销售额、知名度、品牌认知度,并推动店铺销售)
3、Initiate lead generation strategies and drive traffic to the website and Amazon(制定潜在客户的引导和成交策略,并为网站和亚马逊店铺带来流量)
4、Conduct competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns(研究市场竞争力,了解可能影响广告活动整体成功的宏观环境波动和变化)
5、Conduct A/B tests across campaign and detail page variables to reach the best results(对广告系列和详细信息页面变量进行A / B测试,以获得最佳效果)
6、Analyze performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI(分析性能数据并优化广告系列,以确保他们不断为我们的店铺带来高质量的流量,同时保持强大的投资回报率)
7、Stay informed with eCommerce retail industry best practices, new trends and technologies, marketplaces, and platform updates (e.g. Amazon, eBay, etc.)(了解电子商务零售行业最佳实践、新趋势和技术、市场和平台更新(例如亚马逊,eBay等))
6、Support new marketing platforms and digital marketing trends(支持新的营销平台和数字营销趋势)
跟国内的亚马逊品牌营销的岗位职责相比,美国的品牌营销要做的事情要更加专精深(就像积加ERP一样),可谓是全身心的扑在了怎样提高店铺销售额上面,为店铺制定各种提升流量、推动销售的策略,研究市场竞争力,了解整个行业的发展趋势和宏观环境,同时还得确保所制定策略的成效。