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Amazon has been doing changes to Category display since March
-They added 2 nodes into 1
So instead of your product in Category A and My product in Category B, Amazon now show all products from Category A & Category B at the same page (Best seller page)
this made the ranking drop for all sellers, but the sales and keyword ranking remained the same
-They are separating the parent listing
If your listing include variation, then Amazon may give each child (color/size) different BSR and keyword ranking is different from each child ASIN
-Then on May, they started to merge again the parent listing
So, now the variation is shown under 1 BSR, the keyword ranking is based on parent ASIN and no longer different from child ASINS
what happened? Amazon is testing out different category display, sometime they keep it permanent, sometime they will reverse it after weeks/months
Seller support are useless, Don't ask them to help and fix the category display, they won't do anything (they are not aware of the changes, also they don't have the tools)
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