不刷单，他靠多种广告玩法打造Best Seller爆款！

收集整理了亚马逊店铺被封的可能原因及相应申诉信的模板

友善提示：请勿直接摘抄，直接模仿，只是提供模板和申请思路。不承担任何意外情况。

1、 二审不过关（过得可能性极低）

Dear Amazon seller performance team,

Thank you for your time of reviewing the documents. We provide the following documents for your review, please see the further documents from the attachment. And you can always contact us if you need any other further information. We will really appreciate, if you can give us a chance to sell on Amazon.

The first attachment is our registered business licenses

The third attachment is telephone bill of the company legal person.

The fourth attachment is water bill.

The fifth attachment is electricity bill.

We are a well-known technology company in the local area. We mainly develop and sell ABC products.We also have a professional team to manage our Amazon account. We have our own design team to develop most popular? telephone products, such us A, B, C, etc. We will be very grateful if you contact us when you have any question. Thank you.

Sincerely,

公司名称

2、账号被关联（过得可能性极低）

 This is our first time to sign up for the Amazon Europe site. We asked our Amazon account Manager why our account was closed. He told us that our account is associated with another account amazon. This issue is very shocking to us. Our company applied for the first time to register for the Amazon Europe site. We totally can't understand why it was judged to be associated with another account.

We checked all of our data of Company and equipment, they are all new. we are very strict with Amazon's rules. We certainly understand that we can only operate one Amazon account, and we also register for the first time, and only one account.

Because I have to go on business trips regularly,

Amazon has 24 hours to reply to the information of client, so I purchased an Aliyun Remote server IP (ECS), Today, I went to ask their customer service. They said that their IP address will be recycled. We can't confirm whether it is just because our address was previously registered Amazon account by someone else, but this is out of our control, cause we can’t check the IP that how it use before, can you understand?

Before buying (ECS) IP, we can't check what this IP used to do. We are very sorry for this, we will not use this ip operation account in the future. We will re-purchase a new network cable to log in to our account to avoid your concerns.

We have provided you with all the information of our company to prove that we are the first time to register an Amazon account Europe , please check our information carefully.

But now my account is blocked because of this account associate with other accounts, I can provide information related to the account to prove our innocence, I hope you can reinstate my account

I look forward to your reply, thank you deeply!ply!

3、产品已描述的问题不一致

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and proactively（within12 hours） to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours

3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

4、侵犯知识产权（过得可能性很低）

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our following information.

Our selling privileges has been removed by Amazon on August,11th,2016. Amazon removed our selling privileges because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some rights holders. 

First,we apologize...

Second,...

Third,as for the violated brands ********and violated ASINs:*******...

1.Why Amazon removed our selling privileges

1.1 Amazon thinks those products are related to brand intellectual property violation...

1.2 Everyone should respect other rights holders’ legal interests...

2.How we solve the problem and prevent the mistakes happen again

...

2.1 ...

2.2 ...

2.3 ...

2.4 ...

2.5 ...

2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We promise we correct our mistakes. Please trust us and give us a chance.

3.Additional information we let Amazon know

We are a new company. 

1)...

2)...

3)...

4)...

We have supplied the essential materials ...

       Best Regards

这个模板看过就算了，侵权肯定没那么好过

转载一份官方的申诉攻略

应对措施

1)当亚马逊通知卖家存在侵权行为后，卖家要积极应对。

2)浏览内容指南和防伪政策。

3)找出侵犯知识产品法和亚马逊政策的产品或相关listing信息。

4)联系知识产权所有人，直接与他们对话，通常情况下他们比律师更易交流。如果找不到知识产权所有人，就联系亚马逊在暂停账号通知邮件里提到的法定代理人。

5)提供供应商名单，及与其合同条款。

6)请求知识产权所有人或代理人撤销投诉。

7)如果知识产权所有人或其代理人没有回复，那就联系律师帮忙。

8)如果卖家能够承担得起账号被停的成本，可以等到与产权所有人把事情解决后再写具体改善计划(POA)。

9)写一份行动计划，包括产权所有人同意撤销投诉。

10)如果投诉未撤销，那就给亚马逊提交一份详细的步骤清单，表明卖家和自己的律师采取哪些措施规避未来侵权行为，或证明投诉的不合理性。

11)检查质量管理措施，对员工进行培训，让他们识别易侵权产品和listing类型。

12)下架或清理导致亚马逊账号被停的所有库存产品以及禁止在平台销售的产品。

13)向亚马逊提起上诉，并采取以上措施。

5、刷单来操控Review

Dear amazon seller performance team,

Thank you for providing the requested information.

Carefully internal investigation has finished and gets a clear idea of the entire scenario of this issue

During this time, a comprehensive summary on the paper is made as required:

--Main methods have used to obtain Customer Reviews that are prohibited by Amazon policies:

1. Whole process is responsible by a new rookie who lacking of Amazon policy, as we all know, peak season has coming, all staffs are full of enthusiasm about increase sales and get hefty commissions from sales, so this staff came up with the idea himself –take advantage of third party to promote new offers and leave positive reviews to attract customers to purchase from my wen store.

2. Main methods: surfing the web for searching third party which can provide this service: leave positive reviews for new offers, after receiving an appropriate response, and then this staff agrees to cooperate with them. This company organizing others purchases items from our amazon online store and then leave 5 star rate reviews for each order, on the other hand, this staff corresponding fee at the same time (use my account balance to pay the handling fee).

3. And now due to amazon has suspended my seller account, he was afraid to be punished, so leave my company so silent and it is dreadful for my company. But what was far worse than loss a lot of money was amazon suspended my account.

4. This new staff manipulates product reviews for this item: B074G27T6M and end up with a total of 26 reviews (some reviews have been removed by Amazon and now only 9 prohibited reviews still on your site).

5. I am already in a tight corner and can't move anymore, so I’ve called the police for help to trace this fraudulent person and prevent them from deceive other seller.

6. I know that fraudulent use of seller ratings, feedback and customer reviews: manipulating ratings, feedback and product reviews are prohibited. And buyers may puzzle by an inauthentic product review and then led to a bad shopping experience on your site. Please allow me say sorry again.

---Contact information (name, email address, website, etc.) for any third parties we engaged to obtain prohibited reviews:

1. Misfortunes never come singly: The third party company had run away-just disappear! No matter how I try to contact them via email or via phone repeated a thousand times, kept hearing a roar in our ears “Hello, you dial the phone number is empty, please check and then dialing”, We traveled to the address he leaved and find this house empty.

2. Through carefully review the Browsing History find this third party’s information, just use online chats by Tencent Instant Messenger, so we have tried to contact them by live chat, but no response, details of contacts as follow： 

(Use an) assumed name: Barry

Tencent Instant Messenger account:qq号

Email address：qq邮箱@qq.com

Website: 某某网站.com

Receipts account name (Alipy): 某某网站的名字

-- Customer accounts of third party used to post prohibit reviews: I make an Excel which includes the detail contact data (order ID, ASINs, review link, etc.) posted from third parties (attached for your reference).

-- All unauthorized reviews, which are still on the Amazon site:

1. So great. I already have this set of shoe polish, im so tried of using old toothbrush in polishing my shoes.

2. Nice little set!my son has to shine he shoes every week and these brushes worked great and got the job done

3. This shoes brush set is nice I like that it comes with three different brush sizes the two brushes has synthetic regular bristles and the other one has this bristles that is made from rubber this three brushes has different uses and it also comes with a nice soft cloth everytime I use this brushes It always meet my need it works great and I'm happy with it.

4. These shine the dress shoe loafers right up. Makes them last a lot longer and look nice throughout the life of the shoes. Works

5. I’ve used those quick shine type in the market and it works for me especially when I’m in a hurry. But I decided to buy this for long term use. I bought this to use not only for our shoes but for other leather material. It does do the job. I used the small brush for small items. The horse hair are smooth so you know it’s not scratching your precious leather bag or shoes. Great deal with this kit.

6. Finally !!!! Found a really really nice shoe shine brush. Im so impressed with the excellent quality of brushes. Highly recommended. 100�����

7. these are of very good quality. love that is a set and will be given as a gift. some of the best I have seen.

8. I’ve started Christmas shopping and this is a perfect gift for my brother and I’m please I purchased it. I truly believe rube will be happy with it because I was. The brushes are well made, the wood is nice and the brissles are actually really soft. This kit comes with three brushes and a rag so it is perfect. I’m glad I purchased and and i truly believe this kit is perfect

9. Nice little set!my son has to shine he shoes every week and these brushes worked great and got the job done.

-- Receipts from the third party confirming we have used their service: please see transfer voucher in annex.

--The actions we have taken to avoid manipulation of comments within my company and how we will prevent future violations.

1) We have wrote a paperwork file announcement and had a meeting to all our staff that review manipulation is not allowed, anyone who do review manipulation, or break this rule will be punished without hesitation. And we have established a department who will be in charge of monitoring and preventing it happen again in the future.

2) Have arrange 3 trusted professionals to handle my seller account to make sure every step is meet Amazon standards and training the relation people to prevent the similar issue happen again.

3) Promote and popularize new product with official recommendation methods includes create Sponsored Products, promotions and lighting deals, never to get reviews or feedback by free riding.

4) We will refuse all third parties who will contact us mention about review manipulation. Don't give them any chance but do better quality items and better service, even if top reviewers or friends.

5) Check every single listing if there is an unusual increasing of review quantity, if there is, we will stop immediately. Learn new policy from Amazon to prevent all unnecessary mistakes happen.

6) Participate in the Early Reviewer Program when we want to get reviews for newly-launched products instead of buy reviews from third party (It's a bad case of disobeying the rule.).

7) Use “The Enhanced Brand Content (EBC)” function. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding EBC to my product detail pages can result in higher conversion rates, increased traffic, and increased sales and can assist the customer in understanding the product thus attract customers.

8) We've checked all emails from buyers to avoid our staff to contact any person and then send free samples to collect reviews. Mistakes should be corrected as soon as detected.

9) We were checking all promotion on website including our own website and other discount website, refuse free or big promotions in exchange reviews, as soon as we found this we will stop immediately.

10) Never ask family member or employee posts a review of the product or a competitor's product.

11) We've stopped posting any promotion activities on any of my social network such as Facebook, twitters.

12) Aimed to provide high quality goods, client paramount, we still have faith that inexpensive high-quality products and efficient service well received by customer, and they will leave positive reviews if they are entirely happy with our items, we believe that buyers who have already purchased our items to share their authentic experience through reviews can lead to an increase in page views and ultimately sales.

13) For the continued perfection of our products detail pages information, excellent English major translators have been hired for items detail information translation to make sure every detail is correct, fully compliance with amazon ASIN creation policy and professional described on Amazon, which can be more understandable for customers and can further improve customers’ satisfaction, it could help us winning client kudos and market share.

14) We will continue to use FBA service for all of our listings on your site to make sure every parcel arrived in time; item shipping and customer service settlement is handled by amazon so can eliminate a lot of problems. And now more than 1000pcs goods on passage.

15) Ensure every order shipped on time and tracking information timely query, send email to every customer ask them whether or not satisfied with our items and service and if they are willing to leave a feedback or review for us, try our best raise persistently clients' satisfaction, trust and reliance on our products and services.

16) We have checked all feedback, products review and complaints from our customers, contact with them to resolve their question if they are unhappy with this shopping experience. We promise them that all orders enjoy open-ended after sale service the same supreme service, I think each consumer can shop with confidence.

17) Send a special person stationed in the factory to supervise the processing flow in real time, and test products quality to ensure every item meet quality standard, make our customers shopping to ease, continue to win by quality, reputation first, customer supreme service tenet in exchange for more praise reviews.

18) Ask every email and complaint must be answered within the setting time(less than 12h) by our English Customer Support Team, try our best to solve the problems in time and provide them with good service, thereby get the nod from our customer.

Please allow me say sorry again. I will strictly obey Amazon’s policy. I sincerely hope Amazon can give me a chance to make amends, please I beg you reinstate my account.

If you need any additional information, please do not hesitate to contact me! I’m ensuring that I’ll provide active coordination and assistance for your review. Thanks a million.

Have a nice day!

Sincerely,

Almost Done

6、 ODR表现差强人意，账号被冻结

Dear Amazon Seller Performance Team.

We understand that recently our performance as a seller on Amazon, com has fallen below both

Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two

A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 26/01/2019 to 08/02/2019

because of a long vacation, obviously, the two complaints are nightmare during the period

without order.

Plan of Action: We are taking the following steps to improve our performance:

1.Review a 11 of products to make sure that the pictures and descriptions are accurately match

with our products.

2.Most importantly, we wiII  complete the investigation more quickly and proactively (within12

hours) to any problems with customer orders to keep our customers more informed and help

prevent A~z guarantee claims as much as possible, then replacement or a full refund will be

done within 24 hours

3.In addition, we will more aggressively monitor our performance metrics to assure we are

meeting the standards set by Amazon and our own standards of quaIity customer service.

7、卖假货被客户投诉

Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause we sold counterfeit products. 

We immediately check the listings. 

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.

 Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.

 We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant. 

Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback.

 Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

店铺名

8、被投诉二手货，这个要带上增值税发票附件

Dear Madam and Sir,

Thank you for giving us a chance to make plans about detail solutions.

We reviewed the reason for buyer return and checked the buyer E-mails in the last 6 months. At the same time, we picked up several A to check all components of the product. Finally we determined the cause of the problem: packaging!

We all know that people who use A do usually need B as well, so we thought of selling this suit for those need A and B. But they were wholesaled separately on the Market, so we opened the bags and put B in. We also added some simple instructions for buyer more convenient to use. This caused the package to reopen, left traces. But that was opened by ourselves, and we haven’t seal it properly. Rather than Used Item Sold as New.(Please refer to attached picture)

Due to the problem, we know the package led to our customer misunderstanding, we will clarify on the description that they were not Used Item, but the package was opened once to add some accessories.

The A set are purchased from a trusted supplier, and we pack all of our product on their factory by ourselves. At the same time, we check the quality of each product. The pictures of product on Amazon 0are the same as our product, there's no ambiguity.

Then we will check our store other product, if there the same problem here. We also will hold an emergency meeting to inform all staff about this problem and organize them to study policy, in case something like this comes up again.

We will take the following plans to correct our mistakes and comply with the requirements of Amazon:
1.When deliver a batch of goods next time, we will use new packing bags to replace original one, and we promise this problem wont comes up again.

2.We reviewed the policies and rules about Poly bags on Amazon. After learning, we know that all products must be well-packed. By the way, for specific size of poly bags, must add a choke warning label. We will pay more attention to these problem in the future.

3.We will check all the listings in our account, whether there is any products which does not meet Amazon’s requirements, and we will correct them immediately. Any complaints or product issues we will reply and solve them in proper way within 24h in favor of the customer's rights.

4.We have setup rules in our company that all of our products must be well-packed, review Amazon's new policy regularly, would not violate any Amazon policies and American Laws before adding to our inventory and list on Amazon. We will check whether there are any violations in the store regularly, and consult seller support for the uncertain problems. Guarantee the best experience for our customers.

In the last 9 months since our store opened, we have developed good products for great buyer experience, and try to offer best service for Amazon customers. We will also try our best to sell on Amazon in the future.

Thank you very much for pointing out our problems, and give us a chance to correct our problem. We are apologize for our carelessness. We really cherish being able to sell products on amazon, and will keep improving our service so as to making buyers satisfied on this excellent e-commerce platform. Considering that we have taken these practical actions to correct our problems and improve the situation, we would be very appreciated if you can give us a chance to active our listing ( ASIN: ...). We are still full of hope for Amazon.

Look forward for your kindly reply.

9、新账号被封申诉模板解封模板

I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. I believe there are two main reasons this has happened:Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.I believe it is mainly because of our inadequate communi cation that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.Plan of Action: We are taking the following steps to improve our performance:Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.In evaluating our selling practices, we found a mistake in our inventor upload file.Our Plan of Action:Our inventory file has been reviewed. All misclassification condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.